We all know the dream, right? We create and distribute amazing, engaging content because we had:
- Sufficient time to develop it
- Effortless collaboration
- Efficient processes
We all know the reality, right? We endure strict deadlines, spend way too long getting buy-in and approvals, and see new content requests pile up. We also continuously fight the good fight for developing worthy, value-rich content for the brand.
In 2020, we inherited a few more obstacles to keep everything moving and staying connected to the wider organization to ensure ongoing buy-in support for content marketing.
While we can’t solve everything, we can work to fix the bottlenecks that make the dream a lot closer to reality.Continue Reading
