Author: Erika Heald

Erika Heald is a San Francisco-based marketing consultant and freelance writer. She focuses on helping technology and specialty food startups define their content marketing strategy to drive lead generation and customer loyalty. Erika led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com, or hosting the weekly #ContentChat Twitter chat.

By erika-heald published January 8, 2020

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

More than 90% of brands used social media to increase their visibility, managing between four and 10 accounts on average, and there’s no signs of slowing down.

That same study found 80% of companies say that social media grew in importance between 2017 and 2018. It was even felt in the C-suite – less than a third of marketers found it difficult to convince CEOs to invest in social.

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By erika-heald published April 17, 2018

5 Steps to Find Your Brand Voice

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Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one.

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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By erika-heald published October 15, 2015

5 Easy Steps to Define and Use Your Brand Voice

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A new version of this post is now available.

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem that doesn’t provide a consistent picture of your brand, or even use the same language consistently.Continue Reading

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