Author: Elizabeth Ippolito

Elizabeth Ippolito is cofounder and Chief Strategy Officer of MatchStick Strategies, a content marketing agency that helps small businesses reach big-picture goals. You can find more musings from Elizabeth and the MatchStick Strategies team on Twitter, Facebook and, of course, The MatchStick Strategies Blog.

By elizabeth-ippolito published September 28, 2012

6 Keys to Getting Higher Quality Content from Your Contributors

get quality content from your contributors-cover, CMIPublishing guest blog posts is one of the best ways to expand your reach and build your audience, especially when you’re just starting out.

During the first year that MatchStick Strategies coordinated content for The Photo Life, an educational blog for professional photographers that publishes 90 percent contributor content, The Photo Life grew to 25,000 monthly unique visitors. We can thank our faithful, generous contributors for this rapid growth and for the big-picture business goals we’ve reached because of them.

While it’s worth the effort, coordinating contributor content isn’t easy. It takes a lot of clear communication, brainstorming, editing and planning.Continue Reading