Author: Elena Ruchko

Elena is a Google Analytics certified individual and an enthusiastic online marketer at Promodo who writes about content marketing, social media ecommerce, and SEO. Elena is a frequent speaker at webinars and has been featured in SEMrush, Smart Insights, and other online marketing sources. In her free time Elena organizes events for local IT and startup community as well as studies Chinese. Follow her on Twitter @ElenaRuchko.

By elena-ruchko published January 31, 2016

How to Use Your About Us Page to Connect With Customers [Examples]


Consider how Rob Walker and Joshua Glenn used the power of stories in a social experiment. The Significant Objects project was designed to demonstrate how a narrative can affect an object’s value.

The creators asked writers to craft rich stories about each object, then they posted each item for sale on eBay accompanied by the sentimental story in the product description.Continue Reading