Author: Duncan Milne

Duncan has worked in the content marketing business for more years than he cares to remember. He has managed complex and high-value programs for companies including Johns Hopkins Medicine, Walmart, Sodexo, Virgin, Whole Foods, Mead-Johnson, Williams-Sonoma and Weight Watchers. Duncan combines a deep understanding of strategy and measurement with a passion for creative and innovative digital content. Follow him on Twitter @ContentDuncan.

By duncanmilne published October 18, 2018

How to Write a Great Creative Brief

Every day content programs aimed at consumers, kids, influencers, specialists and business people launch. And all too often this content is developed, distributed, and promoted with no strategic planning; there is little articulation of its intent, its core messages, or of the intended goals.

As a result, the internet is awash in content that does not speak to a particular audience, does not provide useful or relevant information, and often delivers mixed and confusing messages.

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