Author: Dmitry Dragilev

Dmitry Dragilev has spent over a decade in the world of marketing. Recently he grew a startup from 0 to 40M page views through press outreach and got acquired by Google. After that, he translated his know-how into JustReachOut, a SaaS launched in early 2016 which is now used by 5000+ businesses and startups to pitch relevant journalists and get press coverage without the help of PR firms. Besides JustReachOut Dmitry runs PRThatConverts - a PR coaching program teaching entrepreneurs how to reach out to journalists and get consistent coverage. Dmitry is a columnist for Entrepreneur and Forbes and has published close to 1,500 articles, most notably on Wired, The Next Web, Business Insider, Inc. Fast Company as well as Ahrefs’ Blog, Moz Blog and many others. Follow him on Twitter @dragilev.

By dmitrydragilev published November 18, 2019

How to Use Facebook Ads to Promote Your Content

Sure, publishing a post to your Facebook page might get some views. But the average organic reach rate is 6.4% of your page’s followers.

If you’ve gone to the effort to create that content, though, you probably want more people to see it. Consider investing in the Facebook advertising platform, where average paid reach jumps to 27.3% of total reach.

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