Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind.

The word is “LinkedIn.”

Did you answer “career”?

If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You list your recent jobs and what you accomplished at them. You send connection requests to current and past colleagues, along with peers in your professional circles.

You solicit and provide endorsements and recommendations. You keep your profiles polished and attractive. You then take an inbound marketer’s approach, where you sit back, relax, and wait for that dream job or that dream client to find you.

Continue Reading

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus.

In other words, brands generate a 3,800% ROI on email marketing.

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated.

Continue Reading