Author: Dennis Shiao

Dennis is an independent marketing consultant who works with brands on content marketing, product messaging, and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis curates an email newsletter called Content Corner and publishes marketing-related content on Medium. Feel free to reach out to Dennis on Twitter @dshiao

By dennisshiao published December 10, 2018

How to Use LinkedIn as a Brand Publishing Platform

Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind.

The word is “LinkedIn.”

Did you answer “career”?

If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You list your recent jobs and what you accomplished at them. You send connection requests to current and past colleagues, along with peers in your professional circles.

You solicit and provide endorsements and recommendations. You keep your profiles polished and attractive. You then take an inbound marketer’s approach, where you sit back, relax, and wait for that dream job or that dream client to find you.

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By dennisshiao published November 27, 2018

Cook Up Email Marketing Automation With These 6 Recipes

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus.

In other words, brands generate a 3,800% ROI on email marketing.

Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Click To Tweet

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated.

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By dennisshiao published November 21, 2018

What You Need to Do to Build a Loyal YouTube Audience

My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube.

While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video.

While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. With so much content available, how can creators gain a fair share of users’ attention?

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