Do you remember the teacher in Ferris Bueller’s Day Off who had that monotone voice?
Instead of engaging his students, Mr. Robotic tranquilized them. Heads tilted, mouths open, drooling.
As content marketers, we can’t afford to have that same sleep-inducing effect on our audiences. Even readers give sound to the voice, cadence, and tone of our words, also known as their “inner reading voice.”
The antidote to monotone content? Conversational writing.
Why conversational? Conversations feel more personal, less academic. As Donald M. Murray once said, “Effective writing is a conversation with a reader.”Continue Reading
