Author: Daniel Hatch

Daniel Hatch is managing editor at Lush Digital Media. He develops, directs, and creates editorial content for brand newsrooms across a variety of industries. He has been a print and broadcast journalist for more than 17 years, including nine years at a metropolitan daily newspaper, and has written for major publications across Australia and the UK. He heads up Lush's London office. Follow him on Twitter @daniel_hatch.

Chief Content Officer Magazine / Editorial Strategy and Planning / Teams and Skills
By danielhatch published February 16, 2018

How to Train a Journalist in Content Marketing

how-train-journalist-content-marketing

You’ve decided to hire a journalist for your content marketing team – congratulations!

All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Those are some darned useful qualities.

But not all journos will hit the ground running. Making the switch to content marketing can take a bit of adjustment. And reporters who can’t get their head around the differences are going to struggle.

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