Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.”
If your role involves commissioning and approving content, you probably know that same sinking feeling: You’re 10 seconds into reviewing a piece and it’s already obvious the creator hasn’t understood a damn thing you told them. As you get deeper into it, your fingertips switch gears from polite tapping to full digital Riverdance as annoyance spews onto your keyboard. We’ve all been there. It’s why we drink. Or do yoga. Or practice voodoo.
