Author: Daniel Waas

Daniel Waas is the director of marketing for GoToWebinar - the leading web events platform with over 50,000 customers. He's a digital B2B marketer with an undousable passion for and black belt in webinars. Daniel and his team are constantly experimenting with the cheeky goal of creating no less than the world's best webinar program. You can read about their best finds on Daniel’s blog. Outside work, Daniel is a geek at heart who loves LEGO, sci-fi and the occasional video game if time permits. Despite these severe dating handicaps, he was lucky enough to get married and even luckier to have a son & daughter. If talking B2B for hours is your thing, please get in touch with Daniel through LinkedIn or Twitter.

By daniel-waas published December 20, 2012

Content Design: 3 Steps to Create Compelling Covers

content design, a compelling coverAre your white paper cover images text-only, virtually shouting, “I’m a dull read” in your prospect’s face?

While “don’t judge a book by its cover” might be the credo of a teenage wallflower longing for her first love, it certainly shouldn’t drive your design or content marketing efforts.

On the web, where users spontaneously decide if something is worth their attention, a dull cover is a sure way to kill your landing page conversion rate. Convincing the reader to take action is best achieved with an appealing hero image.Continue Reading