Author: Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI community. To submit your Weekly Wrap suggestions, fill out this form or email us at [email protected]. As a brand, CMI is a global marketing education and training organization. It hosts the largest content marketing-focused event -- Content Marketing World -- every October. Follow us on Facebook, LinkedIn, and Twitter @CMIContent, and use the hashtag #CMWorld.

By contentmarketinginstitute published July 23, 2021

Every Day Will Be Taco Tuesday for One Lucky Social Media Pro

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. What does it all mean for content marketing? And Ben & Jerry’s ends its Twitter deep freeze.

Let’s dig in.Continue Reading

By contentmarketinginstitute published July 16, 2021

2 Lessons in Bold Content – and 1 in Following the Leaders

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer.Continue Reading

By contentmarketinginstitute published July 9, 2021

What to Learn From “Football Is Gay” and Other Content Examples This Week

“Football is gay. Football is accepting. Football is for everyone.” The NFL’s big statement on inclusivity lands side by side with news from Google about a better skin-color scale that recognizes the diversity of human beings. And in other good news from the week, communications pros say companies value their work more than they did before the pandemic.

Let’s break these stories down.Continue Reading

By contentmarketinginstitute published July 2, 2021

Tide Launches Stellar Partnership (and More Content Stories of the Week)

This week, we’re talking about dirty laundry in space, a not-so-crazy chicken brand on social, and a #ProudParent moment that went big.Continue Reading

By contentmarketinginstitute published June 25, 2021

UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week)

This week, we’re all about that data. Orbit Media studied the common characteristics of marketing blog designs. AT&T experts turned commonly searched spelling advice into engaging content. And the Purpose Power Index highlighted the changing understanding of purpose-driven businesses.Continue Reading

By contentmarketinginstitute published June 18, 2021

Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News)

This week, Apple upsets the email marketing cart, LAY’S and Uber Eats think outside the box together, and a new survey reveals what consumers want from brands – and who gets to hear their feelings.Continue Reading

By contentmarketinginstitute published June 11, 2021

3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams

This week’s menu of content marketing examples opens with a serving of inspiration followed by two helpings of branded entertainment. We’ll dig into the lessons to learn from a new audience-focused initiative from Folx Health, a flavor competition show from Ben & Jerry’s, and a content-about-content series from Roku.Continue Reading

By contentmarketinginstitute published June 4, 2021

20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories)

This week, we’re sharing examples to help you avoid the cringe, promote your events on LinkedIn, and imagine creating a whole new world.Continue Reading

By contentmarketinginstitute published May 28, 2021

3 Hair-Raising Content Marketing Stories to Read This Week

A new campaign from Gillette Venus tries to destigmatize pubic hair. A digital series from L’Oréal Professionnel aims to outdo traditional product marketing. And Constant Contact reveals eye-opening email response-rate data. Let’s take a closer look at what to learn from these examples.Continue Reading

By contentmarketinginstitute published May 21, 2021

Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples]

It’s graduation season again. Although more ceremonies will happen in real life this year, we look at a few new and successful ways brands are celebrating with their online audiences.Continue Reading