This week is all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot.Continue Reading
3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)
3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown
This week, go behind the scenes as two companies reveal what happened when they decided to change elements of their content operations. Then, use the results from Facebook’s accidental experiment to check your own content operations resilience. Continue Reading
3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands
This week, media brands serve up hot takeaways for B2B and B2C content marketers. First up, ESPN crows about a rooster. Next, a cross-platform food show in Australia expands to include brand partnerships. And a travel magazine launched months before the pandemic marks its relaunch with a new web series.Continue Reading
3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast
This week, the NAACP gets real (in Reels) with its latest public service campaign. A creative awards program shows the humor in excuses with mockumentary-style videos. And Flipboard finds a fresh angle for a new podcast.Continue Reading
3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles
This week, Lego customer service avoids the dark side. JP Morgan Chase scarfs down restaurant content. And Doritos tweets surprisingly bland content during the MTV Video Music Awards. Read our take on these content examples, then add your verdict in the comments.Continue Reading
3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff
It’s a hot week for youth and youthful topics. Shopify launched a workbook for kidpreneurs. Zillow published a new real estate book for children (and their parents). And Trek devoted its catalog to inspiring stories about heroes on bikes.Continue Reading
3 Hot Takes: The (Always-On) Show Business of Content
Just when you think you’ve got content marketing all figured out, you start to notice little shifts in the game. We’re bringing you three hot takes this week to get you up to speed: an episodic content tutorial, insights into a hashtag strategy at one of the biggest social media players around, and the emergence of ‘always-on’ content.Continue Reading
3 Content Marketing Lessons Inspired by RAM, Stackla, and Zoom
This week, take a musical road trip with Ram Truck. Stop for a glimpse of real people’s preference for authentic content. Then wrap up the trip with an ending that’s anything but a throwaway.
3 Video Content Takeaways From Salesforce, TikTok, and Facebook
This week, Salesforce makes a move to get its own “+.” A Facebook-commissioned study looks at the impact difference between video and static images. And a TikTok executive talks about brand success on the world’s most downloaded social media app.Continue Reading
How Video Email Affects Your Audience (and More Content Examples)
This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service.Continue Reading