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This week in content marketing, we’re talking about powerful campaigns to promote COVID-19 vaccines, canceled Super Bowl ads, and how the inauguration went to the dogs.
WHO: Pfizer, BioNTech, and a consortium of medical organizations (through creative agency Mischief @ No Fixed Address)Continue Reading
This week in content marketing, we’re talking about the opposite of clickbait, the solid growth in search volume for marketing terms, and a sweet (overlooked) content opportunity.
WHO: Business.com
WHAT: The dry, label headline Automated Email Sequence Examples hides a useful article. Marisa Sanfilippo’s piece distills comprehensive information into what could be mistaken for a simple examples post. Despite the less-than-inviting headline, it’s a great read with detailed advice for anyone interested in learning about or improving their automated email nurturing programs.Continue Reading
This week, we noticed the NFL and Nickelodeon repackaging content, a sewer district naming names, and a $75 million content property that’s only now considering a website.
WHO: National Football League and kids’ cable channel Nickelodeon
WHAT: Nickelodeon (owned by ViacomCBS Domestic Media) recently aired a kids’ version of the NFL wild-card playoff game between the Chicago Bears and New Orleans Saints on Nickelodeon. (The mainstream version aired on CBS.)Continue Reading
Content marketing should put the audience first, right?
This week, two brands showed that they understand that approach better than most. One sends personalized content surprises to customers; the other lets people put themselves at the heart of an interactive, relevant augmented reality. Unfortunately, one brand reminded us how often marketers get this wrong – by forgetting who it’s writing to (and even what it claimed to be writing about).Continue Reading
Once upon a time, a child’s toy came to life inside a retail store. He stirred the paint, chopped the Christmas tree, and jumped into the driver’s seat of the forklift.
Elsewhere in the world, a man combines 11 herbs and spices in between romancing an heiress.
Catch those stories – and one more from Google – in these three things we noticed this week.Continue Reading
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing.
These are the three things we noticed this week.
This week, we cheer a new opportunity for a fired paint-shop employee/TikTok star (and the clever brand that hired him). We question whether consumers are ready for marketing text messages. And we diagnose what was wrong with most brands’ messaging for Cyber Monday.
This week, the Cleveland Clinic shows how to ask your community to help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.
It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.
These are the three things noticed this week.
Invite your audience members to take a fun, interactive quiz that delivers engaging results for them and your brand (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). And think through all the facets of your content before you publish (unlike Warner Bros.).
