Surveys from Edelman and Forrester show that frustrated B2B readers give thought leadership content low marks, and most will skip out on anything they deem irrelevant. On the B2C side, Lowe’s adds a new aisle for media.Continue Reading
Author: Content Marketing Institute Team
The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI community. To submit your Weekly Wrap suggestions, fill out this form or email us at [email protected]. As a brand, CMI is a global marketing education and training organization. It hosts the largest content marketing-focused event -- Content Marketing World -- every October. Follow us on Facebook, LinkedIn, and Twitter @CMIContent, and use the hashtag #CMWorld.
By contentmarketinginstitute published
October 22, 2021
3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network
By contentmarketinginstitute published
October 15, 2021
3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)
This week is all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot.Continue Reading
By contentmarketinginstitute published
October 8, 2021
3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown
This week, go behind the scenes as two companies reveal what happened when they decided to change elements of their content operations. Then, use the results from Facebook’s accidental experiment to check your own content operations resilience. Continue Reading
By contentmarketinginstitute published
October 1, 2021
3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands
This week, media brands serve up hot takeaways for B2B and B2C content marketers. First up, ESPN crows about a rooster. Next, a cross-platform food show in Australia expands to include brand partnerships. And a travel magazine launched months before the pandemic marks its relaunch with a new web series.Continue Reading
By contentmarketinginstitute published
September 24, 2021
3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast
This week, the NAACP gets real (in Reels) with its latest public service campaign. A creative awards program shows the humor in excuses with mockumentary-style videos. And Flipboard finds a fresh angle for a new podcast.Continue Reading
By contentmarketinginstitute published
September 17, 2021
3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles
This week, Lego customer service avoids the dark side. JP Morgan Chase scarfs down restaurant content. And Doritos tweets surprisingly bland content during the MTV Video Music Awards. Read our take on these content examples, then add your verdict in the comments.Continue Reading
By contentmarketinginstitute published
September 10, 2021
3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff
It’s a hot week for youth and youthful topics. Shopify launched a workbook for kidpreneurs. Zillow published a new real estate book for children (and their parents). And Trek devoted its catalog to inspiring stories about heroes on bikes.Continue Reading
By contentmarketinginstitute published
September 3, 2021
3 Hot Takes: The (Always-On) Show Business of Content
Just when you think you’ve got content marketing all figured out, you start to notice little shifts in the game. We’re bringing you three hot takes this week to get you up to speed: an episodic content tutorial, insights into a hashtag strategy at one of the biggest social media players around, and the emergence of ‘always-on’ content.Continue Reading
By contentmarketinginstitute published
August 27, 2021
3 Content Marketing Lessons Inspired by RAM, Stackla, and Zoom
This week, take a musical road trip with Ram Truck. Stop for a glimpse of real people’s preference for authentic content. Then wrap up the trip with an ending that’s anything but a throwaway.
By contentmarketinginstitute published
August 20, 2021
3 Video Content Takeaways From Salesforce, TikTok, and Facebook
This week, Salesforce makes a move to get its own “+.” A Facebook-commissioned study looks at the impact difference between video and static images. And a TikTok executive talks about brand success on the world’s most downloaded social media app.Continue Reading
