This week, it’s all about experiences. Old Spice goes brick-and-mortar. Lexus goes digital. NASA goes to Mars. And all three do more than take their audiences along for the ride – they put them in power positions.
Your next haircut could be content for Old Spice
Men’s grooming brand Old Spice is opening its first barbershop next month. But for content marketers, that’s not the big news. This is: The barbershop also will be a content studio (and retail outlet and test lab) for the Procter & Gamble-owned brand.Continue Reading