Author: Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI community. To submit your Weekly Wrap suggestions, fill out this form or email us at [email protected]. As a brand, CMI is a global marketing education and training organization. It hosts the largest content marketing-focused event -- Content Marketing World -- every October. Follow us on Facebook, LinkedIn, and Twitter @CMIContent, and use the hashtag #CMWorld.

By contentmarketinginstitute published December 17, 2021

3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat

This week, Instacart hits the content jackpot with a fresh annual report. Adobe helps subscribers get ugly. And a small chocolate shop curates a newsletter that delivers a sweet treat.Continue Reading

By contentmarketinginstitute published December 10, 2021

Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton

LinkedIn gives creators the gift of streamlined live video and newsletter creation. Lifetime treats viewers to an Olay-sponsored mini-episode featuring Monique Coleman. And a Peloton employee gifts the company a season in the spotlight.Continue Reading

By contentmarketinginstitute published December 3, 2021

3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization

This week, it’s all for good (or is it?). A global brand opts out of social media. Franchisees of the world’s largest pizza company help their competitors. And, finally, a good lesson springs from poor personalization by an animal hospital.Continue Reading

By contentmarketinginstitute published November 19, 2021

Hot Take: Look Outside Your Team For Great Content Marketing

Outside voices can make your content marketing. For example, UK football star Marcus Rashford helps Aldi UK spread the holiday spirit. UGC from Gen Z makes Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent.Continue Reading

By contentmarketinginstitute published November 12, 2021

3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats

This week, Walmart scrutinizes your face, Xero Shoes looks to your feet, and RVshare gets your whole body moving close to home.Continue Reading

By contentmarketinginstitute published November 5, 2021

3 Cool Content Campaigns That Tackle Hot (and Warm) Topics

A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face aims to melt hearts with stories of outdoor adventures. And Lonely Planet helps travelers plan health-conscious visits to favorite hotspots.Continue Reading

By contentmarketinginstitute published October 29, 2021

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.Continue Reading

By contentmarketinginstitute published October 22, 2021

3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network

Surveys from Edelman and Forrester show that frustrated B2B readers give thought leadership content low marks, and most will skip out on anything they deem irrelevant. On the B2C side, Lowe’s adds a new aisle for media.Continue Reading

By contentmarketinginstitute published October 15, 2021

3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)

This week is all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot.Continue Reading

By contentmarketinginstitute published October 8, 2021

3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown

This week, go behind the scenes as two companies reveal what happened when they decided to change elements of their content operations. Then, use the results from Facebook’s accidental experiment to check your own content operations resilience. Continue Reading