Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution.Continue Reading
Author: Content Marketing Institute Team
The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI community. To submit your Weekly Wrap suggestions, fill out this form or email us at [email protected]. As a brand, CMI is a global marketing education and training organization. It hosts the largest content marketing-focused event -- Content Marketing World -- every October. Follow us on Facebook, LinkedIn, and Twitter @CMIContent, and use the hashtag #CMWorld.
By contentmarketinginstitute published
May 26, 2023
Is Marketing Climate Change Coming? Or Is It Already Here?
By contentmarketinginstitute published
May 19, 2023
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
Last week, Google gathered to announce all the things they’re developing.
Google’s reveals focused on its main product and revenue model – search and advertising. Not surprisingly, those two categories pique the interest of marketers everywhere. But we’ll get to that in a minute.Continue Reading
By contentmarketinginstitute published
May 12, 2023
Content Marketing Deserves More Respect From In-House Agencies
Content marketing should have a place in in-house marketing agencies.
But what exactly should it be?
Newly released research indicates what’s happening, and CMI’s chief strategy advisor Robert Rose shares what you should be doing about that.Continue Reading
By contentmarketinginstitute published
May 5, 2023
Martech Mania Brings International Celebration and Over 11,000 Solutions
How much marketing technology do you need?
Apparently, more, more, and more.
And you need to celebrate it.
This week, Scott Brinker released the 2023 edition of the Martech Landscape Map – with a whopping 11,038 solutions. And on Tuesday, the world celebrated International Martech Day. (Sorry, we couldn’t find a Hallmark card to send to all of you martech professionals in the audience.)Continue Reading
By contentmarketinginstitute published
April 28, 2023
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention.
The PR Council issued guidelines on the ethical uses of generative AI based on the group’s existing code of ethics and principles.Continue Reading
By contentmarketinginstitute published
April 21, 2023
Google Did a Cookie-Free Experiment. Should the Results Matter to You?
Third-party cookies don’t crumble easily.
In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement in 2022, so it punted the disappearance down the road to 2024. And now, another delay could be on the horizon.Continue Reading
By contentmarketinginstitute published
April 14, 2023
Why the Martech Debate Only Delivers Wrong Answers
Is your technology suite sweet? Or is your collection of marketing tools a fabulous “frankenstack?”
The debate of one unified platform vs. best-of-breed solutions has raged in marketing for the last 20 years. Every couple of years, an article or keynote address promises to put an “end to the debate” but only walks through the pros and cons of each. Ultimately, the “debate” ends with a more wishy-washy than a definitive conclusion – choose the best option for you.Continue Reading
By contentmarketinginstitute published
April 7, 2023
Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
Imagine you have a pile of sand.
You remove a grain. Is it still a pile of sand?
You remove grain by grain until only one remains. Is it still a pile?
If not, when did the pile become a non-pile?
That heap paradox can serve you well today as the tension around AI-generative content grows thicker around the world.Continue Reading
By contentmarketinginstitute published
March 31, 2023
With First-Party Data, the Experience Is the Most Important Part
You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation?
“I know why we have reservations,” the car rental worker replies after Jerry expresses his dismay.
“I don’t think you do. If you did, I would have a car. See you know how to take reservation, you just don’t know how to hold the reservation. And that’s really the most important part of the reservation – the holding,” Jerry replies.
As it turns out, marketing takes a similar approach to first-party data acquisition. New Gartner research says it’s not about policies to guide how you take the first-party data; it’s about the experiences to capture the first-party data. It’s the experience – the exchange of value – that’s the most important part.
Get Robert Rose’s take in this week’s CMI News video or keep reading for the highlights:
By contentmarketinginstitute published
March 24, 2023
The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News
Forget the never-ending conversations this week about Microsoft’s CoPilot, OpenAI’s launch of ChatGPT-4, and the U.S. Copyright Office guidance for AI-created works.
No, the buried news deserving your attention comes from a “big” announcement by YouTube.Continue Reading
