This week, it’s all about experiences. Old Spice goes brick-and-mortar. Lexus goes digital. NASA goes to Mars. And all three do more than take their audiences along for the ride – they put them in power positions.
Your next haircut could be content for Old Spice
Men’s grooming brand Old Spice is opening its first barbershop next month. But for content marketers, that’s not the big news. This is: The barbershop also will be a content studio (and retail outlet and test lab) for the Procter & Gamble-owned brand.Continue Reading
OK, the Super Bowl took place a couple of weeks ago. Sorry, Tom Brady haters, it’s over. But conversations about the ads brands invested in (or chose not to invest in) continue. One lesson brands seem to have learned – it’s not all about them. Here are three examples we noted this week.
This week, we’re going down the rabbit hole of brand tweets during the Super Bowl. We’re measuring out our pasta cooking time with hot tunes. And we’re racing along with a brand underwriting a NASCAR fan’s dream job.
This week, we’re chanting along to the latest viral TikTok trend, tuning in to sonic brand identity, and turning up the volume on a video book review.
This week in content marketing, we’re talking about powerful campaigns to promote COVID-19 vaccines, canceled Super Bowl ads, and how the inauguration went to the dogs.
This week in content marketing, we’re talking about the opposite of clickbait, the solid growth in search volume for marketing terms, and a sweet (overlooked) content opportunity. 
This week, we noticed the NFL and Nickelodeon repackaging content, a sewer district naming names, and a $75 million content property that’s only now considering a website.
Content marketing should put the audience first, right?
Once upon a time, a child’s toy came to life inside a retail store. He stirred the paint, chopped the Christmas tree, and jumped into the driver’s seat of the forklift.
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing.
