This week, it’s all for good (or is it?). A global brand opts out of social media. Franchisees of the world’s largest pizza company help their competitors. And, finally, a good lesson springs from poor personalization by an animal hospital.Continue Reading

Outside voices can make your content marketing. For example, UK football star Marcus Rashford helps Aldi UK spread the holiday spirit. UGC from Gen Z makes Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent.Continue Reading

This week, Walmart scrutinizes your face, Xero Shoes looks to your feet, and RVshare gets your whole body moving close to home.Continue Reading

A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face aims to melt hearts with stories of outdoor adventures. And Lonely Planet helps travelers plan health-conscious visits to favorite hotspots.Continue Reading

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.Continue Reading

Surveys from Edelman and Forrester show that frustrated B2B readers give thought leadership content low marks, and most will skip out on anything they deem irrelevant. On the B2C side, Lowe’s adds a new aisle for media.Continue Reading

This week is all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot.Continue Reading

This week, go behind the scenes as two companies reveal what happened when they decided to change elements of their content operations. Then, use the results from Facebook’s accidental experiment to check your own content operations resilience. Continue Reading