Author: Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI community. To submit your Weekly Wrap suggestions, fill out this form or email us at [email protected]. As a brand, CMI is a global marketing education and training organization. It hosts the largest content marketing-focused event -- Content Marketing World -- every October. Follow us on Facebook, LinkedIn, and Twitter @CMIContent, and use the hashtag #CMWorld.

By contentmarketinginstitute published November 19, 2021

Hot Take: Look Outside Your Team For Great Content Marketing

Outside voices can make your content marketing. For example, UK football star Marcus Rashford helps Aldi UK spread the holiday spirit. UGC from Gen Z makes Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent.Continue Reading

By contentmarketinginstitute published November 12, 2021

3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats

This week, Walmart scrutinizes your face, Xero Shoes looks to your feet, and RVshare gets your whole body moving close to home.Continue Reading

By contentmarketinginstitute published November 5, 2021

3 Cool Content Campaigns That Tackle Hot (and Warm) Topics

A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face aims to melt hearts with stories of outdoor adventures. And Lonely Planet helps travelers plan health-conscious visits to favorite hotspots.Continue Reading

By contentmarketinginstitute published October 29, 2021

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.Continue Reading

By contentmarketinginstitute published October 22, 2021

3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network

Surveys from Edelman and Forrester show that frustrated B2B readers give thought leadership content low marks, and most will skip out on anything they deem irrelevant. On the B2C side, Lowe’s adds a new aisle for media.Continue Reading

By contentmarketinginstitute published October 15, 2021

3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)

This week is all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot.Continue Reading

By contentmarketinginstitute published October 8, 2021

3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown

This week, go behind the scenes as two companies reveal what happened when they decided to change elements of their content operations. Then, use the results from Facebook’s accidental experiment to check your own content operations resilience. Continue Reading

By contentmarketinginstitute published October 1, 2021

3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands

This week, media brands serve up hot takeaways for B2B and B2C content marketers. First up, ESPN crows about a rooster. Next, a cross-platform food show in Australia expands to include brand partnerships. And a travel magazine launched months before the pandemic marks its relaunch with a new web series.Continue Reading

By contentmarketinginstitute published September 24, 2021

3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

This week, the NAACP gets real (in Reels) with its latest public service campaign. A creative awards program shows the humor in excuses with mockumentary-style videos. And Flipboard finds a fresh angle for a new podcast.Continue Reading

By contentmarketinginstitute published September 17, 2021

3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

This week, Lego customer service avoids the dark side. JP Morgan Chase scarfs down restaurant content. And Doritos tweets surprisingly bland content during the MTV Video Music Awards. Read our take on these content examples, then add your verdict in the comments.Continue Reading