Author: Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI community. To submit your Weekly Wrap suggestions, fill out this form or email us at [email protected]. As a brand, CMI is a global marketing education and training organization. It hosts the largest content marketing-focused event -- Content Marketing World -- every October. Follow us on Facebook, LinkedIn, and Twitter @CMIContent, and use the hashtag #CMWorld.

By contentmarketinginstitute published November 27, 2020

A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

This week, the Cleveland Clinic shows how to ask your community to help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.

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By contentmarketinginstitute published November 20, 2020

Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]

It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.

These are the three things noticed this week.

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By contentmarketinginstitute published November 13, 2020

Personalized Palettes, a Content Exercise, and The Witches Lesson

Invite your audience members to take a fun, interactive quiz that delivers engaging results for them and your brand (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). And think through all the facets of your content before you publish (unlike Warner Bros.).

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By contentmarketinginstitute published November 6, 2020

3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap]

Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And, you can teach your audience how to do what you do – and still stay in business.

Here are those three things we noticed this week.

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By contentmarketinginstitute published October 30, 2020

Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]

This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours). And we share construction technology’s modern voice (and a podcast).

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By contentmarketinginstitute published October 23, 2020

Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]

October brings the World Series, Halloween, and this year, more virtual events.

That’s why we’re talking Major League Baseball, M&Ms, and video tips this week.

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By contentmarketinginstitute published October 16, 2020

People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap]

This week, we’re wrapping up Content Marketing World – a big shoutout to all who joined us for this knowledgeable, fun week. (And if you missed it, you can catch up over the next six months.)

We’re also talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

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By contentmarketinginstitute published October 9, 2020

Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap]

This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages.

Here are the three things we noticed this week, ending Oct. 9, 2020.

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By contentmarketinginstitute published October 2, 2020

Don’t Let a Pause Stop You From Doing More [The Weekly Wrap]

This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting and previously unpublished finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media.

Here are the things content marketers noticed this week.

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By contentmarketinginstitute published September 25, 2020

Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]

This week, we talk about a famous drummer who thrilled a YouTube phenom (and the rest of us) with personalized content, a national pharmacy that knows that how you look is important too when you’re battling cancer, and a cheeky clothing brand that tells unifying stories of makers, from a pastry chef to a chainsaw artist.

Let’s get going.

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