Author: Chris Gillespie

Chris Gillespie is a writer and founder of content marketing agency Find A Way Media. After a career in sales, Chris realized he could help brands grow even faster by harnessing the atomic particle for communicating human experiences -- stories. Learn more about storytelling on The Beat, a publication about the pursuit of brand writing perfection. Follow Chris on Twitter @cgillespie317.

By chrisgillespie published February 1, 2019

Want to be Trusted? Here’s a Crash Course in Brand Journalism

If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers.

Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist. “Brands that aren’t entirely honest or self-aware have a much harder time building audiences.”

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By chrisgillespie published May 21, 2018

How to Find a Writer Who Won’t Kill Your Content

find-writer-wont-kill-contentBelow the erupting volcano of content – billions of new articles every month – a secret army is hard at work.

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk.

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