Author: Chris Gillespie

Chris co-founded Fenwick (formerly Find A Way Media)—an upscale content studio that specializes in clear and precise writing for B2B marketers. Amateur historian, aspiring outdoorsman, occasional stress baker. Join his newsletter for workplace writing wisdom. Follow Chris on Twitter @csgillespie317.

By chrisgillespie published April 20, 2020

A Marketer’s Guide to Catching and Keeping a Journalist

Thanks to the rise in brand storytelling (and the demise of many news media outlets), journalists and marketers are reconciling their philosophical differences and uniting under a shared goal: to tell compelling, credible stories that inform and influence an audience. Here’s how to start a beneficial brand relationship with a highly trained writing pro.

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By chrisgillespie published February 1, 2019

Want to be Trusted? Here’s a Crash Course in Brand Journalism

If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers.

Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist. “Brands that aren’t entirely honest or self-aware have a much harder time building audiences.”

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By chrisgillespie published May 21, 2018

How to Find a Writer Who Won’t Kill Your Content

find-writer-wont-kill-contentBelow the erupting volcano of content – billions of new articles every month – a secret army is hard at work.

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk.

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