Author: Chad Zollinger

Chad Zollinger is the editor of The Bottom Line, contributor to Kivo Daily, and writer for The Mission on Medium. He is the chief editor of debt content at BestCompany.com. He loves writing, follows Manchester United, and enjoys a good Seinfeld reference. He also loves to challenge random people to Rubik’s Cube duels. Follow Chad on Twitter @czollingerBC.

By chadzollinger published July 2, 2018

How to Turn Your Content From Lousy to Memorable

turn-content-from-lousy-to-memorableMy professor told me I would never have a career in writing.

He had just read a story I wrote about my worst vacation, a trip to Disneyland that my brother won in a sweepstakes. It had the potential of a mediocre story. It held the promise of slight entertainment.

The only problem was my story lacked any substance.

It was a four-page pile of crap. As my friend Shakespeare would say, “It is a tale. Told by an idiot, full of sound and fury, signifying nothing.”

Lousy content comes in many forms – cliché, repetitive, arrogant, boring, busy, and maybe a tad too SEO-focused.

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