Author: Carl Friesen

Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.

By cfriesen published January 16, 2012

How to Create Compelling Content Using Fear and Desire

One of the core principles of content marketing is that it must offer useful information, rather than being a sales pitch. But even though it cannot sell directly, your content must persuade. It must persuade the user to take specific action.

That action does not just have to be transactional, such as clicking on “Add to shopping cart.” It could be anything that continues the user’s relationship with your organization — such as signing up for a blog or newsletter, downloading a white paper, or following you on Twitter.

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By cfriesen published December 12, 2011

The 5 Types of Content That Grab Attention for the Best Content Marketing

Do you want to engage people’s attention, provide them with useful information and, in the process, change the way they think about your organization?  In my experience, there are five types of content that can help you do this for the best content marketing. Continue Reading