Author: Cathy McKnight

Cathy is the chief problem solver and VP of consulting with The Content Advisory, the education and consulting group for The Content Marketing Institute. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Follow Cathy on Twitter @cathymcknight or connect on LinkedIn.

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By cathy-mcknight published February 1, 2023

Don’t Avoid Content Operations; Use This Helpful Framework Now

More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities.Continue Reading

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