Author: Carlos Hidalgo

Carlos Hidalgo is the CEO of ANNUITAS and author of Driving Demand. He is an innovative thought-leader with over 20 years’ experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation℠ and marketing automation. Follow him on Twitter @cahidalgo.

By carlos-hidalgo published October 20, 2015

How to Develop a Buyer-Centric Content Marketing Strategy


Most marketers no longer need convincing that content marketing is a key strategy to engage customers – but too many organizations try to juice returns by generating more content through more channels at faster speeds. Such an approach has no strategic basis whatsoever and is doomed to fail.

Why do marketers do it? In part, it’s a tech problem. The options for funneling more content through a greater number of touchpoints increase daily. Cloud-based platforms, dynamic web pages, a wealth of social media channels, and countless other innovations aim to help marketers automate processes and scale their efforts. Just push another button, and better and better tools will make marketing magic happen.Continue Reading