Author: Carina Rampelt

Carina is a writer and strategist for Find A Way Media. She holds a master's degree in 18th-century English literature from the University of Oxford. In her free time, she can be found perusing secondhand bookstores and hunting for the best chai latte in Toronto. See her portfolio. Follow her on Twitter @carinarampelt.

By carinarampelt published May 11, 2020

Reading Fiction Can Make You a Better Content Creator

William Faulkner once claimed that writers could improve their skills through osmosis alone: “Read everything – trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write. If it is good, you’ll find out.”

The benefits of reading seem clear for writers, but what about for marketers?

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By carinarampelt published February 11, 2020

The What, Why, and How of TikTok for B2C Brands [Examples]

Nose painting. Lil Nas X’s Old Town Road. Mad science experiments. The common thread? It’s all happening on TikTok, the social networking app for short video content.

Called “the defining social media app of Gen Z,” TikTok is a surprisingly friendly place for B2C marketers. Last fall, e.l.f. Cosmetics launched its #eyeslipsface campaign – inviting TikTok users to show off their makeup talents to the tune of a 15-second track the cosmetic company had made for the challenge. The campaign smashed records. Its initial video garnered 2.5 billion views in the first two weeks and sparked over 3 million user-generated videos.
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