Author: Britt Klontz

Britt Klontz is a Digital Content Strategist at Distilled, an online marketing company. She thrives on planning and coordinating content marketing campaigns and is always keeping a close eye on the latest viral trends. Say “hi” and give her a shout on Twitter @Britt_Klontz, she’s always interested in having a chat about digital marketing tactics and social networking in general.

By britt-klontz published May 2, 2019

Deliver a Better Pitch to Get Your Content Noticed by Media

When I started pitching our clients’ content to media, I ignored a major component of a successful outreach campaign. I thought it was too formal and unnecessary. Upon reflection, I don’t know how I got along without it.

A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit (or even the media in general) can be helpful to their content promotion. They don’t go the extra mile to produce and distribute assets that journalists can leverage to support their reporting or that other third-party content providers can use for their content needs.

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By britt-klontz published February 3, 2015

How to Curate Data Into Great Content

curate data content

Data doesn’t have to be boring. With a little thought, it can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand.

From one-off stats to extensive studies, consider why data that at first seems dry or irrelevant might be interesting to your target audience if you give it a new lease on life. Carefully researched and credible data gives a blog post clout. Whether it’s data from another company (yes, really) or already in the public domain, data curation can mean content creation – brand new content that drives your key performance indicators and delivers real results.Continue Reading

By britt-klontz published July 30, 2014

Unify Your Content Marketing Strategy With a One-Stop Resource Center

two guys-working at whiteboardIf your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do.

The problem is, achieving those goals requires a lot of content, and it can be difficult for customers to find all the great content you’ve created if you are simply adding it to your blog and moving on. Continue Reading

By britt-klontz published May 11, 2014

How to Keep Facebook Viable as a Content Marketing Platform

young guy-leather jacket-with pepsi bottleIf you listen to a lot of the commentary about social media these days, you’re probably hearing a lot about how Facebook brand pages are becoming less valuable for content marketing. This article from Convince & Convert, for instance, aptly articulates a number of reasons why this may be the case, with the most essential point being that while brands may view their page as a community, they’re treating those pages more like a platform for delivering marketing campaigns. Continue Reading

By britt-klontz published January 30, 2014

5 Brand Marketing Efforts That Took Newsjacking to the Next Level

cat picture-making an adBy now you’re probably well aware of the term “newsjacking,” and you probably see it happening all the time in your Twitter feed. Popularized by marketer David Meerman Scott, newsjacking is what happens when brands piggyback off the day’s biggest news stories to draw attention to their own content.

While on the surface this might seem like something PR people have been doing for years, newsjacking takes the practice to the next level, as it helps blog content and social posts to instantly reach interested followers. Effectively, this means newsjacking can have an immediate impact, allowing brand marketing efforts to either become part of the trend or get out ahead of it as it’s happening, capturing the highest traffic for popular keyword and hashtag searches.Continue Reading

By britt-klontz published November 12, 2013

Effective Content Marketing on Google Plus: 5 Tools to Measure Success

businessman holding laptop-internet connectionsWhile Google+ was slow to take off, since it launched, early adopters have seen a remarkable uptick in engagement and are beginning to understand what succeeds on G+.

While the platform may not yet have the fan base of Twitter or Facebook, Google+ has been steadily gaining ground and convincing users to try it out. Further, many of the questions that skeptics initially had about how to use G+ have been clarified through analytics data: For example, the most popular post types on G+ are photos, followed by articles. Continue Reading