Author: Brad Smith

Brad Smith is the founder of Codeless, a long-form content creation company that’s been high-lighted by The New York Times, Business Insider, TheNextWeb, and dozens more. Brad’s also the creator of Grammar Gang, testing the best grammar and plagiarism checkers on the market.

By bradsmith published January 23, 2019

How to Make the Most of Your Paid Content Promotion on Facebook

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop.

Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot.

Facebook Pages w/ over 500K likes have an average organic reach of 2% or less. @Ogilvy #research @hubspot Click To Tweet

Similar declines are happening with Instagram organic reach, too.

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