Author: Ben Harper

Ben Harper is one of the co-founders of Datify, a data-driven marketing company based in the UK. Datify specialises in insight-led strategies focused on driving ROI for a range of clients across the social, search & content marketing arenas.

By ben-harper published October 9, 2015

Think Lean to Win at Content Marketing


Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers. Lean methodology, formalized in the book The Lean Startup by Eric Reis, applies to organizations of all sizes and all levels of sophistication. The only requirement is the will to innovate and improve.

How can brands apply this theory to their content marketing efforts in the context of their need for more interactive, responsive, and unique content? Read on! In this article, I talk you through why lean thinking is essential to today’s winning content strategies.Continue Reading

By ben-harper published June 12, 2014

A 3-Pronged Plan for Optimizing Your Online Content Distribution

businessmen with sign headsA few years ago, a fundamental shift occurred in the way marketers began to view online content. Initially, there was a bit of a “build it and they will come” mentality, where marketers felt that they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. However, in 2014 we’ve come to realize that a content distribution plan is essential to achieving desired results from our content marketing efforts. Continue Reading

By ben-harper published March 30, 2014

How to Use Data to Improve Your Content Marketing Strategy

image-seo gadgetsWith 60 percent of B2C marketers planning to increase their content marketing spend over their previous year’s budget, now is the time to start thinking seriously about how data impacts your content marketing strategy.

There’s been a lot of talk about the role data plays in content marketing; however, much of this has been relatively limited to disciplines like keyword research and influencer identification. Let’s take a look at how to put data truly at the heart of your content marketing strategy, allowing you to implement real change this year. Continue Reading