Author: Ashley Walton

Ashley Walton is director of content at Clearlink, a full-funnel customer acquisition firm based in Salt Lake City, Utah. After receiving her Master’s in English, Ashley taught university courses on Writing and Rhetoric—and the principles she taught in the classroom are the same ones she preaches to her content marketing peers. Follow her on Twitter @AshleyGeekGirl.

By ashley-walton published March 22, 2016

How to Create Persuasive Content: Lessons from Aristotle


Aristotle, the original master of persuasion, taught how to create the most compelling, powerful arguments. Even though Aristotle lived centuries ago, his foundation in persuasion tactics remains the gold standard. The same principles that apply to writing an opinion piece apply to writing compelling marketing content, starting with Aristotle’s rhetorical appeals: Ethos, pathos, and logos.Continue Reading