Ashley Taylor Anderson spearheads brand marketing, content, and communications at Amino, a digital healthcare guidance company. She’s a serial comma defender, Chicago Manual of Style acolyte, and lifelong grammar nerd who loves collecting stories from all kinds of people and places. Over the past nine years, she’s developed strategic marketing programs for a variety of B2B and B2C tech brands, including Oscar Health and Ceros. Follow her on Twitter @SFBakerGeek.
Updated Dec. 24, 2020
Fun fact: Neuroimaging shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners.
We can see the power of emotional content at work in marketing that went viral. Nike’s What Are Girls Made of?, and Apple’s Misunderstood campaigns both spring to mind.Continue Reading
Fun fact: Neuro-imagery shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners.
We can see the power of emotional content at work in marketing campaigns that went viral. Always’ Like a Girl, Dove’s Real Beauty, and Apple’s Misunderstood campaigns all spring to mind.Continue Reading
I’m usually an even-tempered person, but a few topics get me riled up.
