Author: Arvind Kesh

Arvind Kesh is in charge of creative marketing at Animaker - a DIY visual content creation tool used by millions around the globe. He is a passionate writer and speaker who believes in exploring the inner creative genius to succeed in business and life. Catch him on Twitter @digikhiladi and say howdy!

By arvindkesh published November 27, 2017

The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort


Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine, you might be able to churn out three to four pieces a week provided you don’t do anything else.

Enter the hub-and-spoke method, a creative marketing strategy to make the most of your efforts. The idea is to create one piece of long-form content for your blog – the hub content. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers.

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