I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another.

Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of department working with all you have provided to get the best possible results?Continue Reading

Evergreen content is a staple of a solid content strategy. While it pays off in the long term, it isn’t always ideal for traffic boosts. You want the occasional piece that draws people in droves, and that takes a different content tactic.

Covering relevant timely and newsworthy content is a great way to grow your site audience and take advantage of trends that get people more interested and thus more engaged.Continue Reading

Most brands actively produce content. Even with a solid SEO strategy and amazing content, you stand a good chance of getting lost in the crowd.

Content partnership may be an answer. By joining forces with industry experts to create content for your site, you can achieve many great goals:Continue Reading

Keyword research historically has been the initial content planning task: We would identify which keywords we wanted to rank and what kind of organic search competition we faced.

Nowadays, it’s not only risky to focus on certain keywords (remember the notorious over-optimization penalties?), but it’s counterproductive: In the Hummingbird era, Google is trying to understand your content beyond keywords. It wants to understand “things (concepts) instead of strings (the exact sequence of words you type).”Continue Reading