If you are willing to tap into video content (and you surely should), starting with a how-to video is probably your best bet:
- People want to know how to do stuff and offering them videos is one of the best ways to satisfy the need. Google says YouTube’s how-to searches are growing by 70% year over year.
- How-to videos convert incredibly well. Nearly one in three millennials say they have purchased a product directly as a result of watching a tutorial or how-to video about it.
- Unlike viral-type videos, how-to video content is easy to research (more about that below).
- Creating how-to videos doesn’t require big budgets either. You can create a high-quality how-to video in-house by using affordable tools I am listing below.