I see this time and again: Freelancers and in-house content creators never get to see how their efforts affect the company’s bottom line.

While it can work fine for those companies, they miss lots of opportunities:

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Lead generation and nurturing generally are defined as collecting contact details and then developing relationships with potential customers.

I tend to treat lead generation more loosely. Regardless of your niche, leads are your current or potential customers who gave their contact details because they don’t mind hearing from your brand.

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Google’s search engine result pages are ever changing and becoming more visual, informative, and interactive.

They now include featured snippets, interactive image and video carousels, local three-pack boxes, people-also-ask sections, and an array of so-called rich snippets with additional information, like customer reviews and price.

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Have you seen a slow decline in organic search traffic?

You are not alone.

SEO has become more complicated, yet it remains the most effective and sought-after source of traffic and conversions.

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Updated Aug. 25, 2020

Is getting clicks your ultimate marketing goal?

Of course not, you want your site visitors to perform an action instead of just landing and moving on.

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Editor’s note: Given the continued importance of keyword research, we updated this post from 2018.

No matter what your content marketing strategy is, keyword research is the fuel.

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas.

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Have you ever built links?

For years, link building has been the most contradictory and difficult digital marketing tactic for a simple reason: Without links, your content has few – if not zero – Google rankings.

In this article, let’s not talk about SEO value of links at all. Let’s build links as if Google didn’t exist. Let’s build links to focus on getting traffic. We don’t care about any other aspect of links acquisition.

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Every digital publisher strives to build organic search traffic.

While higher rankings are the most obvious way to increase traffic, another valuable method is usually neglected – making your mobile search results more clickable in Google.

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