Author: Ann Smarty

Ann Smarty is the brand and community manager at Internet Marketing Ninjas, founder of and co-founder of Viral Content Buzz . Ann is the regular contributor at Entrepreneur, Small Biz Trends, and other huge publications. Ann blogs about search and social media industry trends and content marketing tools. Please follow Ann on Twitter @seosmarty.

By ann-smarty published April 19, 2021

How to Drive Organic Clicks and Leads From Your Instagram Channel

Instagram is a great platform for influencer marketing and advertising, but it’s not easy to build organic clicks or conversions. That’s because it doesn’t allow clickable links in captions, which limits traffic-building capabilities.

Yet, hard doesn’t mean impossible.

It’s not easy to build organic clicks and conversions on #Instagram, but it’s not impossible, says @SEOSmarty via @CMIContent. #SocialMedia Click To Tweet

Here are a few definitive steps to start seeing higher converting traffic from your Instagram channel:Continue Reading

By ann-smarty published March 15, 2021

How to Create an Effective SEO Strategy for Your Local Business

To survive the pandemic, research reveals, most small businesses were forced to change their operations or find new sources of revenue.

Lots of businesses that historically relied on local foot traffic were forced to completely or partially digitize their operations to allow online booking, buying, and even services.

That digital transformation brought a new challenge – how to get found online. The first fundamental step is verifying the business with Google Local as well as other local discovery platforms like Yelp and Tripadvisor. But then what?

This is when localized content marketing comes into play. Similar to what foot traffic was doing for your business, content marketing can attract people who never knew they were looking for you.Continue Reading

By ann-smarty published December 2, 2020

How to Create a Performance Dashboard for Your Content Team [Tools]

I see this time and again: Freelancers and in-house content creators never get to see how their efforts affect the company’s bottom line.

While it can work fine for those companies, they miss lots of opportunities:

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By ann-smarty published November 9, 2020

Make Content Integral to Your Lead Generation

Lead generation and nurturing generally are defined as collecting contact details and then developing relationships with potential customers.

I tend to treat lead generation more loosely. Regardless of your niche, leads are your current or potential customers who gave their contact details because they don’t mind hearing from your brand.

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By ann-smarty published October 19, 2020

What to Know About Google’s FAQ Rich Snippets

Google’s search engine result pages are ever changing and becoming more visual, informative, and interactive.

They now include featured snippets, interactive image and video carousels, local three-pack boxes, people-also-ask sections, and an array of so-called rich snippets with additional information, like customer reviews and price.

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By ann-smarty published September 22, 2020

How to Optimize Your Site for Google Carousel Results

Have you seen a slow decline in organic search traffic?

You are not alone.

SEO has become more complicated, yet it remains the most effective and sought-after source of traffic and conversions.

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By ann-smarty published August 12, 2020

8 Tools to Optimize Your Old Content for New Conversions

Updated Aug. 25, 2020

Is getting clicks your ultimate marketing goal?

Of course not, you want your site visitors to perform an action instead of just landing and moving on.

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By ann-smarty published June 16, 2020

3 Keyword Research Trends to Get Your Content Seen

Editor’s note: Given the continued importance of keyword research, we updated this post from 2018.

No matter what your content marketing strategy is, keyword research is the fuel.

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas.

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By ann-smarty published June 10, 2020

3 Types of Backlinks You Want Your Content to Get (and How to Get Them)

Have you ever built links?

For years, link building has been the most contradictory and difficult digital marketing tactic for a simple reason: Without links, your content has few – if not zero – Google rankings.

In this article, let’s not talk about SEO value of links at all. Let’s build links as if Google didn’t exist. Let’s build links to focus on getting traffic. We don’t care about any other aspect of links acquisition.

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By ann-smarty published January 27, 2020

How to Make Your Google Mobile Search Results More Clickable

Every digital publisher strives to build organic search traffic.

While higher rankings are the most obvious way to increase traffic, another valuable method is usually neglected – making your mobile search results more clickable in Google.

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