I see this time and again: Freelancers and in-house content creators never get to see how their efforts affect the company’s bottom line.
While it can work fine for those companies, they miss lots of opportunities:
Author: Ann Smarty
Ann Smarty is the brand and community manager at Internet Marketing Ninjas, founder of MyBlogU.com and co-founder of Viral Content Buzz . Ann is the regular contributor at Entrepreneur, Small Biz Trends, and other huge publications. Ann blogs about search and social media industry trends and content marketing tools. Please follow Ann on Twitter @seosmarty.
By ann-smarty published
December 2, 2020
How to Create a Performance Dashboard for Your Content Team [Tools]
By ann-smarty published
November 9, 2020
Make Content Integral to Your Lead Generation
Lead generation and nurturing generally are defined as collecting contact details and then developing relationships with potential customers.
I tend to treat lead generation more loosely. Regardless of your niche, leads are your current or potential customers who gave their contact details because they don’t mind hearing from your brand.
By ann-smarty published
October 19, 2020
What to Know About Google’s FAQ Rich Snippets
Google’s search engine result pages are ever changing and becoming more visual, informative, and interactive.
They now include featured snippets, interactive image and video carousels, local three-pack boxes, people-also-ask sections, and an array of so-called rich snippets with additional information, like customer reviews and price.
By ann-smarty published
September 22, 2020
How to Optimize Your Site for Google Carousel Results
Have you seen a slow decline in organic search traffic?
You are not alone.
SEO has become more complicated, yet it remains the most effective and sought-after source of traffic and conversions.
By ann-smarty published
August 12, 2020
8 Tools to Optimize Your Old Content for New Conversions
Updated Aug. 25, 2020
Is getting clicks your ultimate marketing goal?
Of course not, you want your site visitors to perform an action instead of just landing and moving on.
By ann-smarty published
June 16, 2020
3 Keyword Research Trends to Get Your Content Seen
Editor’s note: Given the continued importance of keyword research, we updated this post from 2018.
No matter what your content marketing strategy is, keyword research is the fuel.
Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas.
By ann-smarty published
June 10, 2020
3 Types of Backlinks You Want Your Content to Get (and How to Get Them)
Have you ever built links?
For years, link building has been the most contradictory and difficult digital marketing tactic for a simple reason: Without links, your content has few – if not zero – Google rankings.
In this article, let’s not talk about SEO value of links at all. Let’s build links as if Google didn’t exist. Let’s build links to focus on getting traffic. We don’t care about any other aspect of links acquisition.
By ann-smarty published
January 27, 2020
How to Make Your Google Mobile Search Results More Clickable
Every digital publisher strives to build organic search traffic.
While higher rankings are the most obvious way to increase traffic, another valuable method is usually neglected – making your mobile search results more clickable in Google.
By ann-smarty published
November 21, 2019
How to Use Images to Increase Search Visibility and Get More Clicks
Is your content ready for the increasingly visual results on search?
As Google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an image along with the meta description:
By ann-smarty published
October 15, 2019
How to Structure Your Content to Make It Accessible
Back in 2010, the U.S. Census Bureau reported that one in five people in the United States was considered disabled to some extent.
That means 20% of your audience on average may need assistance using the internet from either assistive technology or other people. These disabilities could include:
