Author: Ann Gynn

Ann Gynn edits the CMI blog. She also serves as the Tech Tools editor for Chief Content Officer magazine. Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.

By ann-gynn published December 19, 2019

Look Inside the Idea Garage for 8 Fresh B2C Examples

When you find a fresh or innovative example of content marketing, what do you do?

I bookmark the page and visit it when my creative ideas have dried up. But Natalya Minkovsky, a Washington, D.C.-based content strategist, drives those great content marketing examples into the Idea Garage at Chief Content Officer.

Now, we’re opening the door to reveal the innovative B2C examples she shared in 2019. (Feel free to bookmark this page for one-stop inspiration in 2020.)

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By ann-gynn published December 17, 2019

21 Books in 2019 That Make Great Reads for Content Marketers

Overwhelmed by the many industry-related book releases in 2019?

Your fellow marketers have your back. They’re sharing what they found to be the most helpful or inspiring (or both) books for content marketers that came out this year.

Consider this curated book list as a gift of time – to help you cut through the clutter whether buying for yourself or a peer. In this edition, Roger Parker retains the role he’s had since 2012 as CMI’s go-to guy for recommendations. This year, we also asked the content marketing community through LinkedIn, Twitter, and Help A Reporter Out for their 2019 picks.

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By ann-gynn published November 28, 2019

4 Content Experiences That Keep On Giving

With the end-of-the-year holidays upon us, more businesses around the world will donate money, food, and products to organizations that help people. Whether the acts are part of their year-round corporation social responsibility program or a once-a-year thing, they are needed and appreciated.

But what if your brand did something different (or in addition to its traditional outreach)? What if you offered a content-based experience that keeps on giving?

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By ann-gynn published November 26, 2019

How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

Smart content marketers meet the audience where it is.

People are on their mobile phones (3.5 billion in 2020) and on social media messaging platforms (e.g., Facebook has 1.3 million active monthly users).

Smart marketers also know that one-to-one marketing elicits a better response than one-to-many.

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By ann-gynn published November 20, 2019

Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

Editor’s note: As Instagram moved ahead last week with its pilot to do away with “likes” in the United States, we thought this article from earlier in the year would be a helpful reminder.

“You like me, right now. You like me.”

With those words (frequently misquoted over the years), Sally Field heartfully showed her gratitude for public validation in her 1984 Oscar acceptance speech.

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By ann-gynn published October 31, 2019

5 Writing Tricks to Treat Your Audiences

Do you view numbers as something akin to Frankenstein’s monster? Does the thought of doing math send you running into the night to escape hideous calculations?

I often hear content marketers say, “I went into writing (or a creative field) to avoid numbers.”

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By ann-gynn published October 24, 2019

Guest Blogging: A Step-by-Step Guide

Unsuccessful prospective guest bloggers act like door-to-door salespeople. They knock on as many doors as possible, delivering the same pitch and hoping at least a couple of people say yes.

Successful prospective guest bloggers act like invited guests who show up with a nice host gift. They knock on one door, follow the submission guidelines, and deliver a personalized pitch.

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By ann-gynn published September 9, 2019

Cure Your Conference Hangover (and Better Your Content Marketing)

Editor’s note: Given that thousands of marketers succumb to conference hangovers every year, we thought it was the perfect time to refresh the advice on how to overcome it.

It’s the day after an invigorating conference.

Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories.

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program.

You’re suffering a conference hangover. But you don’t need to. Take the advice of some past and current Content Marketing World presenters on what to do to turn your learning into actionable – and doable – steps for you and your brand.

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By ann-gynn published August 13, 2019

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

An email pops up in your inbox. It’s from the company where you purchased a gift for a family member’s birthday almost a year ago. It reminds you it’s almost time to celebrate again.

The brand made a smart email marketing move – delivering personalized, relevant, and timely content. But what it did next was dumb.

Sarah Mitchell received a reminder email about her father’s birthday. He had passed away that year so she unsubscribed and gave the reason in the corresponding form.

But the emails kept coming – two more before his birthday. She talked with someone at the company and asked them to permanently remove her email address.

The next year, another email reminder about her dad’s birthday appeared in her inbox.

“I was livid. I’ll never purchase anything from them again and I’ve been a customer for over 20 years,” Sarah says.

While the brand originally provided a personalized and helpful email, its failure to act on Sarah’s feedback led to the loss of a longtime customer.

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By ann-gynn published August 6, 2019

What If You and Your Brand Could Break Up with Social Media?

Is your relationship with social media dysfunctional? You find the platforms attractive because they draw billions of people. And though you know billions won’t be attracted to your brand, you still ponder what your (and your brand’s) life would be like without these good-looking social media platforms.

You’re not alone. Marketers’ flawed social media relationships revealed themselves when we asked Content Marketing World speakers which social media platform they wished they could (or are planning to) leave behind.

A confession by Kiley Peters, owner and CEO, Brainchild Studios, reflects the thinking of many who responded: “I have a love-hate relationship with most social media platforms.”

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