Ann Gynn edits the CMI blog. Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.
Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical.
Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.Continue Reading
Advances in search engines make it seem like they can read your mind. But as a marketer, how can you read the minds of search engines – to know what they like, what they don’t, and how they’re working?
Well, you can’t read the mind of Google, but you can read seven insights from the Wizard of Moz, Rand Fishkin, which he shared in his presentation, The Absolute Most Up-to-Date Presentation on What the Heck is Going on With Search Engines, at Content Marketing World 2016.Continue Reading
To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books with an invitation to attend the webinar. Each one included a bookmark with a URL to register.
Then, the company targeted everybody who visited its website with the same domain as an invitee.Continue Reading
Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase?
But honestly, you know they don’t (even if your content marketing strategy assumes they do).Continue Reading
Best-selling author Ann Handley has the secret to level-up your writing skills. She shared it at Content Marketing World. Now, I share it with you.
Many of us might think that the secret to becoming a “ludicrously spectacular” writer is magic. Or an innate talent or gift. But Ann gave us the cold reality: To be a better writer requires showing up every day and doing the work.Continue Reading
Open up your content marketing toolbox.
Is it empty? Or is it so crowded that you can’t find the tool you need?
Content Marketing World presenters are here to help. These daily practitioners of content marketing open their toolboxes to reveal what things they use to help them in:Continue Reading
What should you be doing with your content marketing right now?
First, spend a few minutes to glance at (or even read) this list of 80 things to do with your content marketing. (Hint: “Don’t just create content” is the unofficial first thing to do — or not to do!)Continue Reading
In 2010, Content Marketing Institute was born, with Content Marketing World debuting to an enthusiastic audience of 600 with 65 speakers the following year. This year, 4,000 people are expected to attend and they’ll choose among more than 225 speakers.
While the event has grown significantly, the field of content marketing has evolved even more. That’s why we asked some of the CMWorld presenters to share their viewpoints on what’s changed in content marketing since 2010.Continue Reading
When asked how do you prove content marketing is working, the responding Content Marketing World presenters almost unanimously agreed that the first step is to detail the “why” behind your program.
“Without goals, you will have no way to know whether what you’re doing works or not,” says Stoney deGeyter, CEO of Pole Position Marketing. “Each goal will have different measurements, and you won’t necessarily hit them right away, but you should start seeing the needle move in that direction.”Continue Reading
As content users, we all experience content overload.
As content marketers, we may find it tough to uncover the valuable gems in that same big sea of content. It can be hard to learn about brands — beyond Red Bull, GoPro, and BlendTec — that are executing successful, creative content marketing.Continue Reading
