Updated July 7, 2020
Taken for its denotative meaning, clickbait does what all content marketers want – it helps “attract attention and encourage visitors to click a link to a particular web page.”
So why does it show up on lists, including Facebook’s, of content marketing mistakes or practices to avoid?
David Ambrogio, paid search specialist at Peter Mayer, offers a definition that touches on what the word “clickbait” connotes for many people – “any content with sensationalist headlines used to encourage clicks or drive ad revenue.”
Editor’s note: The challenge remains, so we updated this article from a couple of years ago.
Words, glorious words.
When three companies essentially closed their retail businesses during the coronavirus pandemic, their marketers made a detour to their kitchens.
Your clearly defined audience is changing its behaviors. Your well-detailed 
