Hallmark Media knows you don’t look a content gift horse in the mouth.
That’s why The Hallmark Channel and its sister networks will debut 33 movies this holiday season. (And for Hallmark, the Christmas holiday season started Oct. 21.)
Audiences tune in by the millions – 80 million watched at least part of one in 2021. And the movies don’t require big budgets.
And yet, no Hallmark holiday movie is all that original. They share similar plots. Some even share the same lead actor (with a different character name and job). Cast members pop up in supporting roles across the lineup.
The formulaic content works so well that Lifetime, Netflix, HBO Max, GAF, Hulu, Discover+, Peacock, and others have created their own “original” cavalcade of this holiday movie genre.Continue Reading