I sat down to edit a file created by someone else in a folder created by my client.
I knew the topic and the approximate date of creation. And I knew the file was in this folder. It should have been easy to find, right? Well, if you’ve taken on a similar challenge, you know the answer is a big fat no.
We spend too much time searching before finding the files we need to edit, post, design, etc. Then, we move on to the next thing.
And a few days later, we go through the same frustrating “process” all over again.
But what if we redirected the energy spent on those irritating tasks into creating a better content production process?
These nine fixes will help content teams address those pesky problems you never seem to carve out time to solve. Though software and automation are great ways to improve your overall workflow, I’m focusing on remedies you can apply today – some in only a few minutes.
You invest a lot of time crafting and executing content marketing strategies in your paying gig. But when it comes to marketing yourself, what kind of investment are you making?
Imagine crowds lining up for more than 2 miles just to see your content marketing – and millions more gathering around the television to watch it. More than a mere success story, it becomes the central plot point in a Hollywood movie, which does so well that it’s become an annual family viewing tradition.
No one could have predicted 2020, so why should content marketers spend time thinking about what might happen in 2021?
Once upon a time, measuring content marketing success was a challenge because it relied on assumptions and fuzzy conclusions.
