Involving employees in the company’s content marketing strategy isn’t a new idea.
Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content.
And you likely know the value of connecting with your sales and/or customer service teams to get frontline insight into what your brand’s prospects and customers want to know.
But employee-involved content can be much more than that. I put out a call to learn more about how marketers involve their non-marketing coworkers in their content. While many responses reflected the typical examples, several brought a unique perspective and others offered some fresh approaches.
Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. 
Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it.
More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat.
