No content marketer works alone. Even if people who make up a content team of one still engage with colleagues, clients, and contractors. And everyone reports to a boss.
Great, productive interactions and collaboration feel exhilarating and inspiring. But not all collaboration falls into that category.
Challenges always arise when people come together (virtually or physically) to strategize, brainstorm, create, publish, and promote content. Mistakes involving resources, content operations, and more can derail even the most promising projects.Continue Reading