The conclusion? Impossible.
The subject? Measuring content ROI.
Ahrefs’ Tim Soulo made this pronouncement in a series of tweets explaining the benefits of content marketing for the digital marketing and SEO tool company.
Tim says Ahrefs never intertwines return on investment and content marketing.
And yet, he shares, they use content marketing to advance their business goals – attract new customers, retain existing customers, reactive past customers, sell more to current customers, fuel paid acquisition, and so on.Continue Reading