Let’s play a game. Match the numbered brand with the lettered media property below.
(1) NASCAR
(2) Ancestry
(3) Destination Cleveland
(A) The Bachelor
(B) The Crew
(C) Who Do You Think You Are?
Author: Ann Gynn
Ann Gynn edits the CMI blog. She also serves as the Tech Tools editor for Chief Content Officer magazine. Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.
By ann-gynn published
February 13, 2020
Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]
By ann-gynn published
January 29, 2020
How to Get Valuable External Content Sources
To be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet.
The first step? Use more than your corporate in-house voices (i.e., the ones paid by your company) in your content.
By ann-gynn published
January 23, 2020
How to Do Diverse and Inclusive Content Marketing That Matters
A content marketer searches for a stock image to accompany a blog post titled The Top 10 Business Lessons Every Young Professional in Our Industry Should Know.
The first result for “business” appears:
By ann-gynn published
January 13, 2020
Curate the Ultimate Content Marketing Library With These 51 Book Picks
You can’t judge a book by its cover. You can judge it based on the recommendations of your peers.
Here’s some help to build a great shelf of books (physically or digitally) to improve your content marketing skills, expand your marketing prowess, and gain inspiration to make your work more manageable and effective.
By ann-gynn published
December 23, 2019
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Valuing creativity makes a marked difference in B2B content marketing success.
CMI’s 2020 research shows that 92% of the most successful B2B content marketers say their organization values creativity and craft in content creation and production.
By ann-gynn published
December 19, 2019
Look Inside the Idea Garage for 8 Fresh B2C Examples
When you find a fresh or innovative example of content marketing, what do you do?
I bookmark the page and visit it when my creative ideas have dried up. But Natalya Minkovsky, a Washington, D.C.-based content strategist, drives those great content marketing examples into the Idea Garage at Chief Content Officer.
Now, we’re opening the door to reveal the innovative B2C examples she shared in 2019. (Feel free to bookmark this page for one-stop inspiration in 2020.)
By ann-gynn published
December 17, 2019
21 Books in 2019 That Make Great Reads for Content Marketers
Overwhelmed by the many industry-related book releases in 2019?
Your fellow marketers have your back. They’re sharing what they found to be the most helpful or inspiring (or both) books for content marketers that came out this year.
Consider this curated book list as a gift of time – to help you cut through the clutter whether buying for yourself or a peer. In this edition, Roger Parker retains the role he’s had since 2012 as CMI’s go-to guy for recommendations. This year, we also asked the content marketing community through LinkedIn, Twitter, and Help A Reporter Out for their 2019 picks.
By ann-gynn published
November 28, 2019
4 Content Experiences That Keep On Giving
With the end-of-the-year holidays upon us, more businesses around the world will donate money, food, and products to organizations that help people. Whether the acts are part of their year-round corporation social responsibility program or a once-a-year thing, they are needed and appreciated.
But what if your brand did something different (or in addition to its traditional outreach)? What if you offered a content-based experience that keeps on giving?
By ann-gynn published
November 26, 2019
How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing
Smart content marketers meet the audience where it is.
People are on their mobile phones (3.5 billion in 2020) and on social media messaging platforms (e.g., Facebook has 1.3 million active monthly users).
Smart marketers also know that one-to-one marketing elicits a better response than one-to-many.
By ann-gynn published
November 20, 2019
Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)
Editor’s note: As Instagram moved ahead last week with its pilot to do away with “likes” in the United States, we thought this article from earlier in the year would be a helpful reminder.
“You like me, right now. You like me.”
With those words (frequently misquoted over the years), Sally Field heartfully showed her gratitude for public validation in her 1984 Oscar acceptance speech.
