Author: Andy Zimmerman

Andy is the VP & GM of, a leading multimedia presentation creation and hosting solution and a sponsor of the Content Marketing Institute. Prior to Brainshark, Andy was SVP of Sales & Marketing at Theikos, a leading partner (now part of Astadia Consulting), where he helped drive its rapid growth and launched multiple sales-related software products. Andy earned his BA from Brown and MBA from the Kellogg School of Management at Northwestern. Follow him on Twitter @mybrainshark.

By andy-zimmerman published July 14, 2010

Getting Started with Multimedia Marketing

As we all know, the Internet has enabled a wide range of marketing channels and methods. And ever since YouTube burst onto the scene in 2005, online video has become one of the leading methods for distributing marketing content. reports that in the course of 2009, the percentage of small businesses incorporating video into their websites shot from 5% to nearly 20%. Many experts believe that before long, video will be as prevalent on the web as text! The phenomenon isn’t all that hard to believe. Studies show that we retain about 20% of what we see – double the retention rate for hearing alone. But what happens when we combine voice and visuals? Our retention rate skyrockets to 65%!Continue Reading