Author: Andrew Raso

CEO and Co-founder of Online Marketing Gurus, Andrew has had a long, illustrious career in the SEO and SEM industry. After years of working for agencies, Andrew started OMG to remove the complexity of SEO and provide simple, transparent results. He has recently won a B&T 30 under 30 award in the Entrepreneur category. Andrew has featured in and contributes to Entrepreneur, CMI, Jeffbullas, Search Engine Journal, and more. Andrew has also been featured on Sky News Business and Foxtel’s Industry Leaders. Follow him on Twitter @andrewraso1.

By andrew-raso published July 17, 2019

3 Fixes for Your Engagement Measurement Mistakes

Editor’s note: Given that engagement often sits near the top of the list of content marketing goals, we are publishing an updated version of this article originally published in 2016.

The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it?

But what, in all seriousness, does engagement mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure engagement, but how accurately do metrics like these disclose how – or if – people are interacting with your content?

Stick with me and you’ll find out the true meaning of engagement and how to measure engagement to see if your content is delivering.

Continue Reading

By andrew-raso published March 28, 2016

How to Measure Engagement the Right Way

Measure-engagement-right-way

Given the continued importance of engagement – and the need to measure it – we have published an updated version of this article.

The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it?

But what, in all seriousness, does engagement actually mean? “Clicks,” “social shares,” and “time on page” are phrases I often hear when companies talk about how they measure engagement, but how accurately do metrics like these disclose how – or if – people are interacting with our content?Continue Reading

DISCOVER MORE FROM INFORMA TECH

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL