Geoff Cottrill sells shoes. As the CMO at Converse, that’s his job. So, why would a shoe manufacturer create content for musicians like this:Continue Reading
Author: Andrew Davis
Andrew Davis’ 20-year career has taken him from local television to The Today Show. He's worked for The Muppets in New York and marketed for tiny startups as well as Fortune 500 brands. In 2001, he co-founded Tippingpoint Labs, where he changed the way publishers think and how brands market their products. For more than a decade, as Tippingpoint’s chief strategy officer, Andrew rallied his team to change the way content creators think, authentic talent is nurtured, and companies market their products. Today, he’s traveling the globe sharing his insight, experience, stories, and optimistic ideals through his wildly fascinating speaking engagements, guest lectures and workshops. His most recent book, Brandscaping: Unleashing the Power of Partnerships hit shelves in September 2012. Andrew is also an instructor for the Content Marketing Institute Online Training and Certification program. Follow Andrew on Twitter @TPLDrew.
By andrew-davis published
November 27, 2012
Content Marketing Strategy at the Intersection of Two Brands
By andrew-davis published
November 13, 2012
How Your Content Marketing Can Ignite a Movement
A charming film
If you haven’t seen Nirvan Mullick’s short (10-minute) film called “Caine’s Arcade,” watch it now. You’ll be glad you did — and the rest of this inaugural ContentVenn post is going to make a lot more sense. (If you have seen it, read on!)Continue Reading
By andrew-davis published
December 1, 2011
What if You Sold Waffles With a Side of Content?
On a recent trip to Pittsburgh, PA., one of our clients introduced us to two intriguing retail experiments on using content creation to drive business at retail locations: The Waffle Shop and the Conflict Kitchen.
What’s interesting about both of these experiments is that they leverage a content-centric approach as the centerpiece of their businesses — it’s not a marketing project or a blog; in fact, the content is one of their products.
Continue Reading
By andrew-davis published
August 13, 2010
How to Identify Where Your Audience is Participating Online
In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you better understand your web-browsing audience. Today, I’ll help you identify where they are hanging out online.Continue Reading
By andrew-davis published
July 28, 2010
Creating Content Informed by Audience Analytics
Finding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local reference that will engage your audience can mean the difference between an effective piece of content and just another article.
That’s where a deep understanding of your audience can really help.Continue Reading
