Author: Andrew Davis

Andrew Davis wrote for Charles Kuralt and produced for NBC. He's worked for the Muppets and MTV. He co-founded, built, and sold a marketing agency. You might have seen him on The Today Show or in The New York Times. He's a best-selling author and one of the most influential marketers in the world. Follow Andrew on Twitter @DrewDavisHere.

By andrew-davis published July 26, 2022

Can You Keep the Human Touch When Using Marketing Automation?

Marketers, we find ourselves in a quandary: We want to automate as much of our marketing as possible, yet we don’t want any of it to feel automated.

We’d love to be able to just set it and forget it. But great content marketing is designed to build relationships (that drive revenue). And unfortunately, automating our communication can make that goal harder – not easier – to achieve.Continue Reading

By andrew-davis published August 12, 2021

Don’t Let a Poor Customer Experience Derail Your Content Results

You didn’t ask for it, but we’re dishing it out anyway.

Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they want it or not.

This month, I offer advice to the CEO of a customer relationship management software company that needs a lesson on the value of customer relationships.Continue Reading

By andrew-davis published June 29, 2021

Is Your Case Study Worth Your Customers’ Time? Prove It

You didn’t ask for it, but we’re dishing it out anyway.

Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they want it or not.

This month’s advice goes to a marketing leader at a B2B software company.Continue Reading

By andrew-davis published December 8, 2020

Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]

Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they wanted it or not.

Dejan Mitkovski
Head of Analytics
Google

Dear Mr. Mitkovski,

There is a metric missing from Google Analytics, and it’s the number that would transform marketing forever.Continue Reading

By andrew-davis published July 15, 2020

Betraying Your Audience’s Trust? Grandma Wouldn’t Approve [Video Extras]

This month, Andrew Davis dresses down an Academy Award winner for failing to make amends after her clothing line got snagged in a content controversy of its own design.

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By andrew-davis published March 16, 2020

Earn Brand Bonus Points With a Better Blog Experience [Video]

This month, Andrew Davis pleads with Jodi Allen, executive vice president and chief marketing officer at the rental car company Hertz, to give its blog experience a much-needed upgrade.

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By andrew-davis published October 14, 2019

Trials and Tribulations

This issue, Andrew serves up some unsolicited advice to all of those software marketers offering free trials (and free sales bombardment).

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By andrew-davis published July 8, 2019

Shiny New Objects

This issue, Andrew Davis serves up some unsolicited advice to all of those marketers looking to hitch a ride on the next big thing.

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By andrew-davis published April 1, 2019

Marketing Automation Overload

This issue, Andrew Davis serves up some unsolicited advice to anyone relying too heavily on marketing automation tools.

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By andrew-davis published August 13, 2018

Discover the Real Value of the E Word (and How to Embrace It)

discover-real-value-e-word

You keep using that word. I do not think it means what you think it means.Inigo Montoya, The Princess Bride

For marketers, “that” word is engagement. And we use it a lot.

We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys. We’ve listed “engagement” as one of our most important content marketing goals in the very same survey. At a recent content marketing event, one speaker used the E word 335,000 times in a 45-minute breakout session. (OK, I didn’t keep count but she used the word A LOT.)

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