Andrew Davis wrote for Charles Kuralt and produced for NBC. He's worked for the Muppets and MTV. He co-founded, built, and sold a marketing agency. You might have seen him on The Today Show or in The New York Times. He's a best-selling author and one of the most influential marketers in the world. Follow Andrew on Twitter @DrewDavisHere.
Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they wanted it or not.
Dejan Mitkovski
Head of Analytics
Google
Dear Mr. Mitkovski,
There is a metric missing from Google Analytics, and it’s the number that would transform marketing forever.Continue Reading
This month, Andrew Davis dresses down an Academy Award winner for failing to make amends after her clothing line got snagged in a content controversy of its own design.
This month, Andrew Davis pleads with Jodi Allen, executive vice president and chief marketing officer at the rental car company Hertz, to give its blog experience a much-needed upgrade.
This issue, Andrew serves up some unsolicited advice to all of those software marketers offering free trials (and free sales bombardment).
This issue, Andrew Davis serves up some unsolicited advice to all of those marketers looking to hitch a ride on the next big thing.
This issue, Andrew Davis serves up some unsolicited advice to anyone relying too heavily on marketing automation tools.
“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride
For marketers, “that” word is engagement. And we use it a lot.
We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys. We’ve listed “engagement” as one of our most important content marketing goals in the very same survey. At a recent content marketing event, one speaker used the E word 335,000 times in a 45-minute breakout session. (OK, I didn’t keep count but she used the word A LOT.)
Oklahoma contractor Steven Jones found himself in a predicament. As the new entrant in the highly competitive siding and window replacement marketplace, Steven needed to make a splash.
Steven’s company, Tulsa Renew, could have done what every other contractor does. He could have littered the neighborhood with door hangers offering free estimates or $200 coupons. He could have underbid everyone else in Tulsa to win a few early customers. He could have cold-called his way to a bunch of sales meetings. But instead, Steven did something revolutionary in the construction industry: He redefined the experience using personalized content. Steven created what he calls The Ultimate Client Experience.
Image via Wistia.com
Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series called Top Hat Tuesday Tips. Continue Reading
As podcasting continues to grow — both in terms of its popularity and its marketing potential — more and more content marketers are leveraging this audio content technique to build regularly scheduled, long-term relationships with customers and prospects. As a medium, audio represents a powerful and engaging content creation platform. Continue Reading
