This month, Andrew Davis pleads with Jodi Allen, executive vice president and chief marketing officer at the rental car company Hertz, to give its blog experience a much-needed upgrade.
Author: Andrew Davis
Andrew Davis wrote for Charles Kuralt and produced for NBC. He's worked for the Muppets and MTV. He co-founded, built, and sold a marketing agency. You might have seen him on The Today Show or in The New York Times. He's a best-selling author and one of the most influential marketers in the world. Follow Andrew on Twitter @DrewDavisHere.
By andrew-davis published
March 16, 2020
Earn Brand Bonus Points With a Better Blog Experience [Video]
By andrew-davis published
October 14, 2019
Trials and Tribulations
This issue, Andrew serves up some unsolicited advice to all of those software marketers offering free trials (and free sales bombardment).
By andrew-davis published
July 8, 2019
Shiny New Objects
This issue, Andrew Davis serves up some unsolicited advice to all of those marketers looking to hitch a ride on the next big thing.
By andrew-davis published
April 1, 2019
Marketing Automation Overload
This issue, Andrew Davis serves up some unsolicited advice to anyone relying too heavily on marketing automation tools.
By andrew-davis published
August 13, 2018
Discover the Real Value of the E Word (and How to Embrace It)
“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride
For marketers, “that” word is engagement. And we use it a lot.
We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys. We’ve listed “engagement” as one of our most important content marketing goals in the very same survey. At a recent content marketing event, one speaker used the E word 335,000 times in a 45-minute breakout session. (OK, I didn’t keep count but she used the word A LOT.)
By andrew-davis published
June 17, 2015
Rethink the Way You Get New Business: 3 Simple Secrets
Oklahoma contractor Steven Jones found himself in a predicament. As the new entrant in the highly competitive siding and window replacement marketplace, Steven needed to make a splash.
Steven’s company, Tulsa Renew, could have done what every other contractor does. He could have littered the neighborhood with door hangers offering free estimates or $200 coupons. He could have underbid everyone else in Tulsa to win a few early customers. He could have cold-called his way to a bunch of sales meetings. But instead, Steven did something revolutionary in the construction industry: He redefined the experience using personalized content. Steven created what he calls The Ultimate Client Experience.
By andrew-davis published
August 31, 2014
4 Branded Content Lessons From a Content Cancellation
Image via Wistia.com
Editor’s note: In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing guidance to unsuspecting targets… whether they want it or not. This time, Davis serves up unsolicited advice to video hosting company Wistia, which recently canceled its regularly distributed video series called Top Hat Tuesday Tips. Continue Reading
By andrew-davis published
September 25, 2013
Spark Your Content Creation Creativity With These 8 Podcasts
As podcasting continues to grow — both in terms of its popularity and its marketing potential — more and more content marketers are leveraging this audio content technique to build regularly scheduled, long-term relationships with customers and prospects. As a medium, audio represents a powerful and engaging content creation platform. Continue Reading
By andrew-davis published
June 11, 2013
How Your B2B Content Can Spark Meaningful Connections
From trash to technological treasure
Meet Kelvin Doe, otherwise known as DJ Focus. Kelvin is a 15-year-old boy from Sierra Leone who wanted to be a DJ so badly that he decided to build his own radio station from electronics scraps he found in trash. If you haven’t seen Kelvin’s story, I recommend you watch it now. (It’s well worth the 10 minutes.)Continue Reading
By andrew-davis published
May 27, 2013
How to Publish Content that Drives Audience Anticipation
Delivering consistent results for content marketers
Too many content marketers seem to struggle with building a consistent audience. Indeed, some publish content that becomes a big hit — it drives engagement, it gets shared, and it delivers new leads. However, many of these efforts don’t produce successful results on a dependable and repeatable basis.Continue Reading
