Author: Amy Higgins

Amy Higgins is the strategic account manager at TopRank Marketing. Follow her @AmyWHiggins.

By amy-higgins published October 18, 2016

7 Tips to Harness Your Event Superpowers


From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Those who do it well seem superhuman, with powers we mere normals do not possess.

Never fear; a social media event plan is here. Social superpowers … activate.Continue Reading

By amy-higgins published February 19, 2015

Content Strategists Can Follow Their Own Big Bang Theory


A central tenet of content strategy is to create many content assets from the Big Idea. Here we explore how the concept works in practice.

As content marketers, we struggle with the never-ending battle of quantity vs. quality. We want to produce quality content with an extremely high ROI and we want enough content to appeal to all our varied audiences. But too often there’s a tension between quality and quantity.Continue Reading