Author: Amanda Maksymiw

Amanda Maksymiw is the content marketing manager for Lattice Engines, a leader in B2B sales intelligence software helping Fortune 5000 companies sell smarter and achieve a 6-14 percent increase in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. She is responsible for setting and managing the company's content marketing strategy including creating, producing, and publishing engaging content. Follow her on Twitter at @amandamaks.

By amanda-maksymiw published June 6, 2011

5 Keys to Motivating Your Employee Bloggers

A corporate blog is often a foundation for any successful content marketing program.  The blog itself can be an insightful resource for your current and prospective customers, provide material and ideas for repurposed content, and increase site traffic.  The benefits of spreading the blogging responsibilities across the entire organization can be crystal clear, but often times it may be challenging to keep motivation high, especially for those outside of the marketing department.

Here are some essentials that have driven results in our corporate blogging program.

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By amanda-maksymiw published March 11, 2011

One Person Every Corporate Blogging Program Needs

A corporate blog can be a key component to any marketing strategy for B2C and B2B companies. Most corporate blogs are authored by multiple employees, which means your company will be able to create a larger volume of valuable content for your target audiences.

Even though multiple authors spread out the work, there is one individual who is essential and ensures the fate of a corporate blogging program: the blogging administrator.Continue Reading

By amanda-maksymiw published January 4, 2011

Checklist: How to Ensure Quality Control in Content Marketing

Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making videos, recording podcasts, writing articles, researching and creating reports, writing and sending a newsletter, boosting website traffic, building the subscriber base, communicating with influencers, and building the brand.  Since there are so many moving parts in the mix, there is a good chance that you will make a mistake.  Marketers are human after all.

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By amanda-maksymiw published October 27, 2010

How to Curate Content for an Aggregated Content Site

OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries of content created from others outside of OpenView. For this post, I’d like to discuss how we use summaries of externally-created content to keep the site full of valuable content on a daily basis.Continue Reading

By amanda-maksymiw published October 4, 2010

How to Repurpose Blogs into Articles

My firm recently launched a curated content site featuring new and recycled articles from our team and summaries of externally created content. For this post, I’d like to share our process for re-purposing blogs into articles.Continue Reading

By amanda-maksymiw published August 19, 2010

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our strategy, off of the ground.

Every employee at OpenView Venture Partners is committed to writing a weekly blog post for our target audience – senior managers of expansion stage technology companies. Since we started blogging in September 2009, our blog and main website regularly attract over 2200 unique visitors each week. This is quite a boost from our old web traffic statistics. For example, before we launched our blog, we averaged about 600 unique visitors to our site per week.Continue Reading

By amanda-maksymiw published July 30, 2010

How One Company Got Started with Content Marketing

Last fall, OpenView Venture Partners invited Joe Pulizzi and a few other content marketing experts to organize a workshop on content marketing for our portfolio companies.  Our portfolio companies weren’t the only ones taking notes.  After hearing the experts, we were sold.  We jumped right into a content marketing program of our own. Read this post to learn about the tactics we tried and the results we’ve had so far.

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By amanda-maksymiw published July 7, 2010

How to Use Content Marketing to Build Your Brand: One Company’s Story

As content marketers know, by creating and developing valuable, useful content, your brand may become a thought leader over time. Who doesn’t want that?

Think about it. At some point, every marketer is tasked with positioning his or her brand as a thought leader. This is a popular vision for many reasons – increased name recognition, credibility, and (ultimately) a preference for the company’s products.

So how can content marketing help build a brand as a thought leader? Here’s the story of one company I have worked with.Continue Reading