Author: Allison Carroll

Allison Carroll is content strategist at Hallmark Business Connections, a subsidiary of Hallmark that helps businesses build and strengthen relationships with their customers and employees. She specializes in the creation of unique content marketing plans, management of the creation and development of new and repurposed content, and execution through various marketing channels. Her creativity has benefited brands like Marriott, Visit Europe, CheapCaribbean.com, and Lufthansa Airlines. Follow her on Twitter @AWCinKC.

By allisoncarroll published December 5, 2019

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Do you remember the last marketing email you opened? What about the last Facebook ad you read? Chances are, the answers are no.

Do remember the last greeting card you received in the mail? Probably.

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