Author: Allen Gannett

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for and has a new book The Creative Curve, on how anyone can achieve moments of creative genius published by Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Follow Allen on Twitter @Allen.

By allengannett published July 4, 2018

The Secret to Hitting the Creative Sweet Spot

secret-hitting-creative-sweet-spotThis article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House.

Most of what you know about creativity is a lie.

Our culture has embraced the idea that creative genius is inborn and innate.

And, if you’re not one of the privileged few with creative skill in your genes, there’s not much you can do to change that. You’re either a brilliantly creative content marketer or you’re not. That’s how the creativity story goes.

And it’s totally, completely, utterly wrong. You can teach yourself to become more creative.Continue Reading