Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because improving your keyword efforts is always top of mind for content marketers.

SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the particular page to rank.

What can you do? How can you guide Google to improve the ranking of a page for the keywords you want?

The simple answer is that you need to make sure that Google “receives” the right signals from your page to optimize it, but this is not always easy.Continue Reading

Editor’s note: Because search engine rankings continue to be important to SEO, we’ve recently updated this 2016 post by Mike Murray. You can find the new version here.

SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the particular page to rank.

What can you do? How can you guide Google to improve the ranking of a page for the keywords you want?Continue Reading