Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals.

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. By contrast, publishing new data and research is a great way to build a robust link profile.

Those are a few of the new findings from my team’s new Link Building Survey, in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. What follows are the five types of content these experts say are best at growing their own links.
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Have you taken the plunge with your mobile content strategy and optimized for Google AMP and Facebook Instant Articles?

Only 23% of SEO professionals have taken concrete actions to implement the Google AMP protocol, which suggests that the uptake is still relatively low.Continue Reading