Do you know the second largest search engine in the world?

The good people watching YouTube consume more than 1 billion hours every single day. That’s why YouTube, which is owned by Google, became the second largest search engine on the internet in short order.

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You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions.

More than that, not so long ago, Google rocked the online world with its mobile page speed update, which officially made page speed a ranking factor for mobile devices. Google takes page speed and user experience seriously and so should content marketers.

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If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results.

Consider these six ways to take your social media monitoring to the next level.

First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same. Sure, “listening” can convey deeper meaning; however, these words are used interchangeably.

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Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals.

For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. By contrast, publishing new data and research is a great way to build a robust link profile.

Those are a few of the new findings from my team’s new Link Building Survey, in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. What follows are the five types of content these experts say are best at growing their own links.
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Have you taken the plunge with your mobile content strategy and optimized for Google AMP and Facebook Instant Articles?

Only 23% of SEO professionals have taken concrete actions to implement the Google AMP protocol, which suggests that the uptake is still relatively low.Continue Reading

Optimizing your content for search engines means optimizing it for readers: Quality content wins in rankings as Google refines its algorithms to give searchers what they want.

While SEO tricks and shortcuts only serve to get your content penalized in the long run, that doesn’t mean that marketers should ignore how to use the underlying algorithms that cause quality content to be rewarded.Continue Reading