Author: Ahava Leibtag

Ahava Leibtag, a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate. You can connect with Ahava on Twitter at @ahaval.

By ahava-leibtag published February 21, 2011

Creating Great Content: 7 Steps to Keep Your Team on Track

So much has been written about content creation, and it’s easy to get excited about the possibilities. However, have you ever noticed that everyone is gung-ho when the project starts, but things fall apart months later? Do you find yourself asking the following questions:

  • Why is there always a content bottleneck, either in creation or in editing?
  • Why do the developers always seem to need to know so much more than the writer hands off to them?
  • Why do executives look at the work of many months and many people and say, “Nah, this isn’t really what we had in mind”?
  • Why does content creation seem to be such a beast?Continue Reading
By ahava-leibtag published February 8, 2011

Using Usability Testing to Resolve Internal Debates

How many of you saw Toy Story 3 this summer?  I know it had to be some of you because the movie grossed  $415.0 million in the U.S. and just made history as only the third animated movie to be nominated for a Best Picture Oscar.

In Toy Story 3, Andy boxes his toys up in preparation for going to college, and he intends to put them in the attic.  Instead, the toys mistakenly end up at a daycare center—and the toys think Andy has willingly sent them there.  The toys have to decide: work to get back to Andy or stay at the daycare center and accept that Andy may have given them away.Continue Reading

By ahava-leibtag published January 24, 2011

Why Traditional Content Audits Aren’t Enough

I had the strangest thing happen to me last week.  I was talking to the lead on a big website project, and I asked him, “So what types of content do you plan to include?”  He told me, “Written, video, message boards, podcasting and downloadable documents.”

However, when he sent me the design specs for the site, there was absolutely no room on the page for video. When I pressed him on this issue, he responded, “We’ll worry about that later.”

Huh?Continue Reading

By ahava-leibtag published January 10, 2011

5 Ideas to Help Communications Teams Prioritize Marketing Activities

The weeks before and after New Year’s were extremely difficult, and I feel as though I have been moving in crisis mode the entire time.  I made the rookie mistake of thinking the holiday season would be quiet and afford me catch-up time.  Instead, my email set the priorities as clients had last-minute, before-the-end-of-the-year requests.  Plus, as usual, I had added too much to my to-do list, and my kids were home from school.

While it could have been a complete disaster, what happened to my professional work was instead extraordinary—I actually was able to look at each list, each client request, the different pulls on my time, and decide on a priority for each.  In those two weeks, I understood why the same Chinese character is used to represent both crisis and opportunity.  While prioritization has been challenging for me, when forced to do it, I did–with satisfying and positive results.Continue Reading

By ahava-leibtag published December 13, 2010

Five Personality Types You Need on Your Digital Communications Team

There is a lot of great conversation around building a great digital communications team.  Most of the conversation centers around the types of professionals you should hire, grow and promote.  But, what if your budget is small? Or, what if you outsourced certain functions, so your core team can focus on strategy?  What should your team look like then?Continue Reading

By ahava-leibtag published November 29, 2010

Moving Toward User Engagement Strategy Teams

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage.  The ever-accelerating flow of information impacts many things, including how our departments are organized. Continue Reading