The words and actions of brands — including yours — matter. Politics and other areas of our culture are becoming more polarized. When you are authentic about your values and causes, you can build loyalty with your audience.
Not voicing an opinion could even hurt a brand’s credibility. According to a recent study by Sprout Social, 70% of consumers surveyed believe it’s important for brands to take a stand on social and political issues. In that same survey, more than 60% thought brands had the power to reach large audiences and create real change.Continue Reading