Author: Ahava Leibtag

Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm, and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.

By ahava-leibtag published May 18, 2020

6 Lessons in Loyalty Building From Health Care Content [Examples]

Remember the marketing plan your team crafted with excitement in the fourth quarter last year? Yeah, that’s been thrown out the window. Marketers have scrambled to grapple with our new reality during lockdown and what that means for our content, email campaigns, and social media posts.

I’ve loved seeing how health care marketers have handled this challenging situation. They’ve had to scrap planned posts (“Spring Break Sun Safety!” “Healthy Breakfasts for the Morning Rush!”) and create COVID-19-related content to educate and inform their audiences. Many health care communicators are working around the clock to develop and publish content.

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By ahava-leibtag published June 21, 2019

Must-Have Checklist to Creating Valuable Content

Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago.

“Every day, there is more and more to manage and get right and learn.”

Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right?


It may surprise you that the quote is from Dr. Atul Gawande, who wrote The Checklist Manifesto: How to Get Things RightA general surgeon, Atul suggests that applying simple checklists to both complicated and routine medical procedures can affect overall success rates and reduce infection and mortality.

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By ahava-leibtag published January 4, 2019

Rock Your Content With These 7 Songwriting Secrets

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. We’re trying to do the same thing – to capture the most elusive thing we can with words: a feeling.

Here are seven songwriting secrets that will help you make your content stronger.

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By ahava-leibtag published March 12, 2018

7 Fixes for Common Writing Mistakes [Examples]


Ann Handley says writing isn’t hard, middle school is hard.

While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.”

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By ahava-leibtag published September 6, 2016

Must-Have Checklist to Creating Valuable Content


Editor’s note: We’ve updated this article with a new version because all marketers love valuable content.

“Every day, there is more and more to manage and get right and learn.”

Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right?

Wrong.Continue Reading

By ahava-leibtag published October 22, 2012

How Hospitals Are Hustling as Health Content Creators

hospitals as content creatorsToday’s health care consumers — baby boomers in particular — are hungry for reliable health content, and more than ever they are using the web to educate themselves. The Pew Research Center reports that nearly 80 percent of internet users go online for answers to health questions.

Perhaps more surprising is the rising role social media plays in consumer health education. According to PwC’s Health Research Institute (HRI), 42 percent of consumers have used social media to access health-related consumer reviews (e.g., specific treatment therapies or physician reviews), and 20 percent have joined a health forum or community seeking health content. Younger consumers in particular tend to trust social media as a credible source of information — 90 percent of individuals age 18 to 24 would engage in health activities or trust health information found via social media.

Consumers also are demanding tools to help them take charge of their own health care decisions. Currently, more than 40,000 health-related apps are marketed to consumers — covering everything from diet counters to smartphone-enabled blood-pressure monitors and glucometers.Continue Reading

By ahava-leibtag published April 26, 2012

The DNA Code for Building Great Content

As content marketers, we are all looking for formulas that will make our content sing and stand out from the rest. Many of us are practiced at creating content, but can we be sure that it’s valuable and appreciated by our users?Continue Reading

By ahava-leibtag published March 28, 2012

5 Questions to Ask before Jumping on the Infographics Bandwagon

Are you just dying to create your own infographic? Seen five new ones in the past 15 minutes?  Think before you design. There’s a lot to consider about infographics, including purpose, relevancy, and the potential for ROI.

As our web becomes even more image-driven, eye-catching and easy-to-digest content is here to stay. While infographics are a great format for translating data into easily shareable, fun images, you have to have a clear purpose and plan in mind before you start.

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By ahava-leibtag published December 8, 2011

Bombarded by 5,000 Messages a Day: 5 Ways to Ensure You’re Getting Through

A content marketer has to contend with constant, lightening-fast competing messages. No matter what field you serve, your audience has thousands of other messages competing for their attention and action.

This may feel overwhelming, lead to fatigue, and exhaust you to the point of not trying.

Don’t give up yet. There are five simple rules you can follow to ensure your messages will be the ones that do get through. Most of them concern something so imperceptible that we don’t even think about it: information design.Continue Reading

By ahava-leibtag published October 31, 2011

Content Getting Boring? 5 Ways to Bring Sexy Back for Your Brand

Couples with marital troubles are often told to spice things up in the bedroom. Why is that? Well, it turns out that people get bored with even the most fun activities. You see, we as humans are programmed from a biological and emotional perspective to seek out new challenges and experiences in almost every part of our lives. For example, experts on the aging process often encourage senior citizens to take up new sports or play puzzle games like Scrabble to keep their mental muscles agile. Likewise, we can all stand a little variety in our activities and surroundings to keep us as engaged and entertained as much as possible.

On the flip side, when things are too different people tend to become uneasy or even fall apart. Change to a part of a routine is necessary to keep it interesting, but completely change the routine and you risk experiencing way too much chaos as fear of the unfamiliar sets in.Continue Reading