Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers.
As content marketers, we have our work cut out for us.
Getting original ideas off the ground is hard enough. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.
Yet, curating and collaborating is essential. And not just for in-house research. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.
The problem is that social media marketing is notoriously self-centered. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership.
