Author: Aaron Agius

Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands to build their online presence. See more from Aaron at Louder Online.

By aaron-agius published April 8, 2020

How to Get More From Your Livestream After the Broadcast

Editor’s note: We updated this previously published article to help you get more from livestreams. 

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine.

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By aaron-agius published February 17, 2020

6 Things You Should Stop Doing to Content [Tools]

The most straightforward way of revitalizing your content marketing is to jettison some content pieces that just aren’t working for your brand. Here are six options you should consider first. Then you can focus on producing content that your audience (as well as search engines) will love.

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By aaron-agius published January 21, 2020

Get Your Content Workflow on the Right Track [Tools]

Without a documented workflow, how do you create, distribute, and promote content consistently?

Without a documented workflow, how can you avoid disruption to your content marketing when a team member leaves?

Without a documented workflow, how can your whole team be on the same page?

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By aaron-agius published January 9, 2020

A Simple-to-Do Content Audit With 6 Questions

Planning your annual content audit is something most marketers are hard pushed to get excited about. Audits take time, they’re tedious and, frankly, they’re dull as ditchwater.

They’re also extremely important. Given how integral content is to the health of your brand, your visibility online. and your overall sales and marketing, you owe it to your business to keep your content in good working order.

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By aaron-agius published July 29, 2019

How to Match Your Content to the Best Distribution Channel

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals.

But how do you know what are the best channels? This succinct guide outlines which distribution options work well based on your goals and audience.

First, though, you must know two things – who the content is for and what it’s intended to achieve. Knowing your audience members’ intent allows you to craft content that will resonate with them. Knowing the goals of the content lets you identify the purpose of the content (i.e., call to action) for your company as well as for the audience. Both are essential to selecting an appropriate distribution method.

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By aaron-agius published May 20, 2019

Buyer Personas: One Method Doesn’t Fit All

In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.” I think that thinking still stands strong.

Persona-based marketing is key to success in many industries.

What was most interesting about that 2017 post were the comments.

I still believe the original article is valid and useful, but it isn’t appropriate for all audiences or situations. One size does not fit all.
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By aaron-agius published March 8, 2019

7 Steps to Getting Brand Trust Right

There’s a crisis in consumer trust. At least that’s the word in the research.

The 2018 Edelman Trust Barometer revealed that only 48% of the U.S. population trusts business as an institution (a 10-point drop from 2017).

Yet, brand trust is one of the biggest factors in consumers’ purchasing decisions.

According to PwC’s Consumer Insights Survey (2018), 14% of respondents put trust as their No. 1 reason for choosing a retailer. “Trust in brand” was the second most frequently cited reason for purchase decision-making.

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By aaron-agius published January 15, 2019

How to Get More From Your Livestream After the Broadcast

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine.

Continue Reading

By aaron-agius published December 7, 2018

7 Content Marketing Tasks to Automate Right Now

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing.

Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post.

But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Chances are, many of them can.

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By aaron-agius published October 3, 2017

User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

user-generated-content

User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated.

When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends (and your brand benefits vicariously).

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