Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle.
You set goals for your content marketing. Executives prioritize funding other areas of the business. You don’t have enough resources to execute a strategy that will hit your goals. Executives are disappointed in this failure to bring results and are left with the inevitable impression that content marketing doesn’t work for the business.
Sound familiar? It’s time to break the cycle and get your execs to sit up and notice what content marketing can do for the business when it has funding support.Continue Reading