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Why Brands Fail at Content Marketing – Not Quite Niche Enough via GaryVee

Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk.

If you think that you are doing all the right things in your content marketing, but you or your brand are still not seeing success, this is probably the reason: You are not looking low enough, niche enough.  Search down to find the gold nuggets, then search a little bit lower.  Just below that, is your niche.

Find your niche and find content marketing success.

Linchpin: GaryVee from Seth Godin on Vimeo.

If you liked this, you'll love this video interview with GaryVee on Content Marketing.