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Special Report – Content Marketing Spending Continues to Rise

The results are in.  Content marketing spending will rise again in 2010.

Content Marketing SpendingThe 3rd Annual 2010 Junta42 Content Marketing Spending Survey found for the third straight year that marketers will again put significantly more money into content marketing initiatives.

Go here for the complete content marketing spending survey results and a complimentary download of the final report.

Content Marketing Spending Takeaways:

  • 6 of 10 marketers are increasing content marketing spending in 2010. Only 7% are decreasing spending.
  • According to the 259 survey respondents, average content marketing budgets are 33% of the total marketing budget (up from 29% in 2008)
  • Small companies spend more than 2x the amount on content marketing as to larger companies.
  • Of all content areas, marketers are increasing their focus on mobile content solutions more than any other area (as a % growth from 2009).
  • Content marketing spending overall increased 11% from 2008 to 2010.

Click here to see the entire report (with pretty charts and everything).  Enjoy!