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Social Media Usage in Content Marketing Jumps 500% in Two Years

As a follow up to our 2010 Junta42 Content Marketing Study, we’ve been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least.

Here are the highlights:

Significant Increases in Content Distribution

  • Social Media (i.e., Twitter, Facebook) – distribution of content through those channels has increased over 500% in two years.
  • Blog usage has more than doubled.
  • Online video has jumped nearly 2x.
  • eBooks have nearly doubled.

Slight Content Marketing Increases

  • Digital Magazines
  • Podcasts
  • Microsites

Holding Steady

  • eNewsletters
  • White Papers
  • Case Studies

Down a Bit

  • Virtual Events
  • In-Person Events

Hurting

  • Custom Print Magazines
  • Print Newsletters

I don’t believe these results are mind shattering, but it continues to prove that marketers are putting more resources into the kind of content marketing that spreads and is shared. It also tells us that marketers are learning to become publishers, developing content assets instead of renting the media.

If you missed it, you can download the entire content marketing study here.

Joe Pulizzi

Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.