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Social Media Starts with a Content Strategy

Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing.

Some key takeaways from the presentation:

  • The key to social media is understanding that no one cares about you.  They care about themselves. If you deliver consistent, valuable information to your customers (or followers in this case), they will care because you made it about them.  Most brands get this wrong.
  • That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first. Without content, using social media as a distribution mechanism and conversation starter is pretty pointless.
  • What's your secret sauce?  Find the place where your customers' informational needs intersects with your niche expertise. You can build a strategy on that.

The presentation also includes loads of blogging and Twitter tips, as well as other helpful tools such as Namechk and

For more on creating a content marketing strategy, get this free white paper.