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SEO Moves To Make (and Ditch) in 2025 [Video]

A person holding a giant magnifying glass up to a night sky filled with glowing stars, which represents the SEO glow-up brands need to carry out in 2025.

The practice of SEO doesn’t seem as attractive as it did in its heyday.

With all the user-friendly generative AI tools, algorithm updates, and search behavior changes in recent years, it almost feels dated.

However, that doesn’t mean SEO is dead. Far from it. SEO remains a necessity for marketing success. It just needs a glow up.

TopRank Marketing’s Jane Bartel and Nick Nelson are here to help. This video of the recent CMI webinar SEO Glow Up includes their expert guidance and practical tips to help your content show up in search.

Discover the latest strategies, insights, and tools to elevate your content marketing. Explore our webinar lineup and start building your expertise today. Register for free now!

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Cover image by Joseph Kalinowski/Content Marketing Institute

Content Marketing Institute Team

Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.